by alix | Aug 22, 2025 | Uncategorized
Psychological principles are very important in marketing. Understanding how consumers think, feel, and make decisions is important for creating effective marketing campaigns that resonate with the target audience and drive desired actions. It’s important to...
by alix | Sep 20, 2024 | Brand, Digital, Uncategorized
It’s easy to miss advertising – to ignore it, and to not give it our full attention. We’re more easily distracted, and buying habits, as well as viewing habits, have changed. Advertisers have had to adapt to the consumers’ change in habits when thinking about...
by charlotte | Sep 28, 2023 | Uncategorized
More and more businesses are looking to source sustainable branded merchandise, and rightly so. We all have a responsibility to protect resources for future generations and reduce our carbon footprint, but do you know what factors to consider when deciding whether...
by ashley | Sep 15, 2023 | Brand, Digital, Future Trends, Martech, Uncategorized
This is a guest post provided by Peek & Poke Keen to learn more about the what, where, when, and why of using branded games in your marketing strategy? You’ve come to the right place! 1. Establish connections For many brands (and marketing teams), the aim is to...
by steve jones | Jan 6, 2022 | Uncategorized
Marketing can be like a black hole, can’t it? Money goes in. Nothing comes out. Or perhaps you get results but the reasons aren’t visible to the naked eye. Any marketing investment feels like a risk, so it’s no wonder we’re all looking at smaller budgets when...
by steve jones | Jan 6, 2022 | Brand, Offline, Uncategorized
Technology has taken some huge leaps over the last twenty years. Looking at smartphones alone, we now have one incredibly compact device in our back pockets which has replaced our calculator, diary, phone, computer, music player, photo albums, camera, games console....
