by ashley | Apr 5, 2024 | Data, Digital, Martech, Strategy
Written by Canny Creative – a regular exhibitor at our marketingSHOWCASE events Building a marketing forecast allows you to make informed and educated decisions about the effectiveness of future strategies within a specific target market. By conducting marketing...
by ashley | Oct 13, 2023 | Future Trends, Martech
From Leadoo Ah, yes. The good old contact form. They’ve been around for decades, coming in all different shapes & sizes. Unfortunately, for many websites, the journey set out for site traffic to convert to a tangible lead is often long and ugly. And contact forms...
by ashley | Sep 15, 2023 | Brand, Digital, Future Trends, Martech, Uncategorized
This is a guest post provided by Peek & Poke Keen to learn more about the what, where, when, and why of using branded games in your marketing strategy? You’ve come to the right place! 1. Establish connections For many brands (and marketing teams), the aim is to...
by ashley | Sep 8, 2023 | Martech
This is a guest post provided by our Gold Sponsor, Force24 You’re probably sleeping on your biggest lead converter… your workforce! Or as we like to call it, employee advocacy. You only need to ask LinkedIn to understand the power of an amplified workforce. According...
by charlotte | Aug 24, 2023 | Future Trends, Martech, Strategy
This is a guest post from Andrew Addison: CEO & Founder, Purple Square CXI’m always interested when one specific area of our world gains traction, at the moment that seems to be measurement and attribution. Over the last few weeks and months, I seem to have been...
by ashley | Jul 19, 2023 | Digital, Martech
SEO is an important part of a business marketing strategy. It has the potential to bring in a huge amount of organic traffic that can convert into new leads and sales. However, as a beginner, implementing SEO can be overwhelming, and if done wrong, can ruin your...
