by alix | Mar 21, 2025 | Admin, Brand, Martech
UGC is User Generated Content. User-generated content (UGC) is content created by users, rather than brands, and shared on social media or other channels. UGC can include videos, images, reviews, testimonials, podcasts, and more. When would people use UGC?...
by alix | Mar 14, 2025 | Brand, Future Trends, Martech
It all starts with the choice of venue and space. A marketing exhibition is all about creating buzz, networking, and showcasing brands in the best possible light. The venue you choose plays a huge role in the event’s success, influencing foot fall, engagement, and...
by alix | Mar 7, 2025 | Digital, Future Trends, Martech
What is performance marketing? Performance marketing is a results-based online marketing strategy where advertisers pay for specific actions, such as clicks, leads, or sales. It’s a low-risk way to introduce new strategies because you can scale up or back down...
by alix | Feb 28, 2025 | Admin, Brand
This week’s guest blog is from Smart Display, who know a thing or two about exhibitions! “We design and build exhibition stands for businesses across the full spectrum of industrysectors and, if there’s one issue that unites them all, it’s sustainability....
by alix | Feb 21, 2025 | Brand, Digital, Martech
It has been consistently discussed that there is a deeper reason for human engagement; for consumer behaviour and for what influences personal choices – neuroscience. But how does neuroscience influence customers when it comes to advertising and marketing?...
