by alix | May 22, 2026 | Digital, Future Trends, Martech
Yes, we could tell you about how wonderful our events are, how experts share their marketing secrets, how marketing directors and managers can embrace new marketing ideas and introducing technologies to support business growth. But THAT isn’t what you want to...
by alix | May 15, 2026 | Brand, Future Trends, Offline
Marketing is dominated by lengthy social feeds, AI-generated content, and ever-changing algorithms. And the humble newsletter is not just surviving – it’s thriving. But what about the physical newsletter? Is there still a place for paper on the doormat...
by alix | May 8, 2026 | Admin, Future Trends, Martech
Lessons on injecting personality and empathy We recently sat down with Michelle Hurford, a marketing manager in professional services, on the marketingSHOWCASE podcast in Leeds to discuss a topic many B2B marketers are ‘feeling right now but not saying out...
by alix | Apr 24, 2026 | Digital, Future Trends, Martech
In the world of B2B and high-stakes consumer marketing, there is a silent killer lurking in your budget: The ‘Safe’ Ad. We’ve all seen them – the boilerplate headlines, the stock imagery of people shaking hands, and the generic value propositions...
by alix | Mar 27, 2026 | Data, Digital, Future Trends, Martech
We’ve all been there: you sign up for a newsletter from a brand you love, and for the next six months, you’re bombarded with generic ‘batch and blast’ emails that have nothing to do with your actual interests. In her recent ‘5 in Twenty’ session at...
by alix | Mar 20, 2026 | Brand, Data, Future Trends, Martech
Launch faster. Write less. Let AI handle the copy. – by our exhibitor and sponsor, Leadoo: Creating high-performing conversion tools and bots shouldn’t mean spending hours writing, rewriting, or translating content. But when you’re building multiple...
