by alix | May 8, 2026 | Admin, Future Trends, Martech
Lessons on injecting personality and empathy We recently sat down with Michelle Hurford, a marketing manager in professional services, on the marketingSHOWCASE podcast in Leeds to discuss a topic many B2B marketers are ‘feeling right now but not saying out...
by alix | Apr 24, 2026 | Digital, Future Trends, Martech
In the world of B2B and high-stakes consumer marketing, there is a silent killer lurking in your budget: The ‘Safe’ Ad. We’ve all seen them – the boilerplate headlines, the stock imagery of people shaking hands, and the generic value propositions...
by alix | Mar 27, 2026 | Data, Digital, Future Trends, Martech
We’ve all been there: you sign up for a newsletter from a brand you love, and for the next six months, you’re bombarded with generic ‘batch and blast’ emails that have nothing to do with your actual interests. In her recent ‘5 in Twenty’ session at...
by alix | Mar 20, 2026 | Brand, Data, Future Trends, Martech
Launch faster. Write less. Let AI handle the copy. – by our exhibitor and sponsor, Leadoo: Creating high-performing conversion tools and bots shouldn’t mean spending hours writing, rewriting, or translating content. But when you’re building multiple...
by alix | Mar 6, 2026 | Digital, Future Trends, Martech
If you’ve attended a marketing event recently, you know the drill: forty minutes of a speaker’s life story, ten minutes of a sales pitch, and – if you’re lucky – one or two actionable tips buried at the very end. At marketingSHOWCASE, we knew it was...
by alix | Feb 27, 2026 | Brand, Digital, Future Trends, Martech
…and should your marketing company start a podcast? Nowadays, it’s the digital equivalent of the water cooler conversation that is ongoing: the marketing podcast. From very technical SEO analysis to high-level brand strategy chats, the sheer volume of content...
