by alix | Jan 30, 2026 | Admin, Brand, Digital, Future Trends, Martech
What do our events provide? Up to date information on the latest in marketing fir senior leaders in their field… We work hard to provide that. Here is a summary from one of our visitors: “Last week I went to the marketingSHOWCASE to get more insight into...
by alix | Jan 23, 2026 | Admin, Brand, Digital, Future Trends, Martech
…it’s using AI to our advantage. Let’s hear more in our guest blog from IBM: AI personalization refers to the use of artificial intelligence (AI) to tailor messaging, product recommendations and services to individual users. By analyzing data and...
by alix | Jan 16, 2026 | Brand, Future Trends, Martech
firework.com explains how AI is transforming e-commerce as we know it… In an era where consumers are bombarded with advertisements, shoppable videos offer a personalized and interactive shopping experience that stands out. This dynamic format is shaping...
by alix | Dec 26, 2025 | Brand, Data, Digital, Martech
This week’s guest blog is from industry experts, UK Digital Excellence Awards (they know much more than us!) Let’s hear what they have to say: Key Digital Marketing Trends for 2026: A simple guide from the UK Digital Excellence Awards As we set our sights on 2026, the...
by alix | Dec 19, 2025 | Brand, Digital, Future Trends, Martech
In 2026, AEO (Answer-engine optimisation) will be an important digital marketing strategy due to the rise of AI chatbots, voice assistants, and AI Overviews in search engines. The AEO landscape in the near future will look like this: Zero-click...
by alix | Dec 12, 2025 | Brand, Martech
How can you quantify your marketing campaigns? There are lots of different ways and tools that you can use to check its success. You can set clear goals, define key performance indicators (KPIs) like return on investment (ROI) and conversion rates, and use the...
