by alix | Jul 17, 2026 | Brand, Digital, Future Trends, Martech
By the marketingSHOWCASE Editorial Team Featuring insights from Frank Brooks, Dotdigital Most email marketing advice is purely theoretical. We’ve all read the blogs telling us to ‘personalise more’ or ‘segment our lists,’ but actually...
by alix | Jul 10, 2026 | Brand, Martech
By the marketingSHOWCASE Editorial Team, Featuring insights from Ben Hoque, Brand & Partnerships Manager at I Love Manchester If you ask ten different marketers to define a ‘brand,’ you’ll likely get ten different answers. Some will talk about...
by alix | Jun 19, 2026 | Brand, Future Trends, Martech
This week’s guest blog is from our exhibitor (and our category sponsor), CRM specialists, Workbooks: You’ve probably heard about some of the key benefits of a CRM. But let’s take a look into the challenges it helps resolve. If you think your...
by alix | May 29, 2026 | Brand, Digital
At the heart of sustainable market growth lies a concept that’s often overlooked for flashier, short-term tactics: your brand’s volume, or its Share of Voice (SOV). During his impactful ‘5 in Twenty’ session at marketingSHOWCASE, Jon Mowat from Hurricane...
by alix | May 15, 2026 | Brand, Future Trends, Offline
Marketing is dominated by lengthy social feeds, AI-generated content, and ever-changing algorithms. And the humble newsletter is not just surviving – it’s thriving. But what about the physical newsletter? Is there still a place for paper on the doormat...
by alix | May 1, 2026 | Brand, Martech
This week’s blog is from one of our exhibitors, Platinum Print: As printers, we’ve always known the impact that a tangible, well-crafted piece of print can have. Research into how audiences consume information, which formats they trust, and what influences their...
