How to exhibit – and well

How to exhibit – and well

Here at SHOWCASE Towers, we’ve been running events for over 30 years. We see some really impressive exhibitors at our event, with bright effective stands, engaging staff that attract visitors and therefore always seem busy. And that makes them successful. But –...
How to grow sales without (solely) pushing discounts

How to grow sales without (solely) pushing discounts

Black Friday. Originally isolated to the US, it creeped over the pond and infiltrated Britain in 2010.  But what is the origin of the term Black Friday? It was originally referring to the financial crisis in the US; specifically to the crash of the US gold market...
Beyond the Book: Portfolio Tips

Beyond the Book: Portfolio Tips

Our exhibitor, Beyond the Book is a specialist recruiter for the Creative, Digital, PR & Marketing industry, placing talented people on both a permanent and freelance basis. Here in their blog, Creative Development Director Emma Head advises on top portfolio tips...
Is brand loyalty dead?

Is brand loyalty dead?

What is brand loyalty? It’s a consumer’s consistent and ongoing preference to buy a product or service, or shop in the same store, buy the same washing detergent – to walk past other brands on shelves and go for the same one they have always known and...
Marketing Showcase 2025 Dates and Locations

Marketing Showcase 2025 Dates and Locations

Who doesn’t love a little fact?  We’re all set for marketingSHOWCASE events in 2025! Below is a list of all our dates and locations – with information about each venue, and some little extra facts about them… 26th February – Bramall Lane Stadium,...