by alix | Jul 18, 2025 | Admin, Digital, Future Trends, Martech
Our guest blog this week is from Bulldog, on how seasonality affects marketing campaigns: When managing marketing campaigns, understanding how seasonal shifts impact customer behaviour is essential. Every season carries its own opportunities and challenges, each...
by alix | Jun 27, 2025 | Brand, Digital, Martech
How can a smaller marketing agency think like the big boys? (and strong girls) A small marketing agency needs to think strategically, to think big.. How? By focusing on its strengths, such as being agile, by offering a personalised service, while adopting certain...
by alix | Jun 20, 2025 | Digital, Martech
Our guest blog is from Video solutions company OneDay : Rising above the noise is getting tougher to do. With so much competition now, truly connecting with prospects and families requires a special touch, one that traditional marketing tactics often can’t provide...
by alix | May 23, 2025 | Brand, Digital, Future Trends, Martech
What is B2C influencer marketing? It’s where businesses partner with social media influencers to promote their products or services directly to consumers. But is it right for your business? This week’s guest blog comes from The Marketing Optimist: Influencer marketing...
by alix | May 16, 2025 | Brand, Digital, Future Trends
Tone of voice (TOV) refers to the consistent style and manner in which a brand communicates with its audience. It is essentially the personality of the brand, encompassing the words, language, and overall feel of its messaging. A well-defined tone of voice helps...
by alix | May 9, 2025 | Brand, Digital, Future Trends, Martech
To find business events – and GOOD ones – in your area, it’s best to utilise any online platforms at your disposal, such as Eventbrite and Meetup. You can search local social media groups, look on LinkedIn groups and of course you could just look on good...
