by alix | Oct 18, 2024 | Brand, Digital, Future Trends
The sweeter side of chocolate Chocolate. Probably one of the most popular items for any given event. Birthday? Chocolate cake is first on the list. Christmas? Chocolates – and if you’re lucky – a chocolate advent calendar. Valentines? Red-wrapped...
by alix | Oct 11, 2024 | Brand, Digital, Strategy
One of our exhibitors at marketingSHOWCASE, Dotdigital promise to ‘take your digital marketing to the next level’. Taken from their blog, they talk through how to make the most of seasonal marketing campaigns – and embrace Halloween with their article:...
by alix | Oct 4, 2024 | Digital, Future Trends
Did you know Influencer marketing is no longer ‘the NEXT big thing’ in the marketing space? It is, in fact, now a mainstay channel for small and large brands, especially in B2C. Let’s quantify that. According to The 2024 Influencer Marketing Report, 49% of consumers...
by alix | Sep 27, 2024 | Digital, Future Trends
If you’ve visited one of our SHOWCASES, you’ll know that all are at prestigious venues. But that’s not an accident. A lot of thought goes into the selection of our venues. Here are some of the things we take into consideration: Size and capacity Venue size is...
by alix | Sep 20, 2024 | Brand, Digital, Uncategorized
It’s easy to miss advertising – to ignore it, and to not give it our full attention. We’re more easily distracted, and buying habits, as well as viewing habits, have changed. Advertisers have had to adapt to the consumers’ change in habits when thinking about...
by alix | Sep 6, 2024 | Digital, Future Trends, Strategy
Reasons why you should start one now… PodNews states that: ‘61% of British people listen to podcasts every month’ That’s over half of the population! But what are they listening to? The most obvious (and most listened to) is entertainment; but after humour and comedy...
