by alix | Jun 20, 2025 | Digital, Martech
Our guest blog is from Video solutions company OneDay : Rising above the noise is getting tougher to do. With so much competition now, truly connecting with prospects and families requires a special touch, one that traditional marketing tactics often can’t provide...
by alix | May 23, 2025 | Brand, Digital, Future Trends, Martech
What is B2C influencer marketing? It’s where businesses partner with social media influencers to promote their products or services directly to consumers. But is it right for your business? This week’s guest blog comes from The Marketing Optimist: Influencer marketing...
by alix | May 16, 2025 | Brand, Digital, Future Trends
Tone of voice (TOV) refers to the consistent style and manner in which a brand communicates with its audience. It is essentially the personality of the brand, encompassing the words, language, and overall feel of its messaging. A well-defined tone of voice helps...
by alix | May 9, 2025 | Brand, Digital, Future Trends, Martech
To find business events – and GOOD ones – in your area, it’s best to utilise any online platforms at your disposal, such as Eventbrite and Meetup. You can search local social media groups, look on LinkedIn groups and of course you could just look on good...
by alix | Apr 25, 2025 | Admin, Brand, Digital, Martech
This week’s guest blog is from Canny Creative – about not leaving your website to rot… Too many businesses launch a website with excitement, only to abandon it soon after. No new content. No updates. No strategy. Just sitting there. Slowly decaying...
by alix | Apr 18, 2025 | Brand, Digital, Future Trends, Martech
Just ask the Ehrenberg-Bass Institute. The Institute for Marketing Science founded the 95:5 Rule. This is a marketing concept that suggests that at any given time, only 5% of consumers in a market are actively looking to buy a product or service, while the remaining...
