by steve jones | Jan 6, 2022 | Brand, Offline, Uncategorized
Technology has taken some huge leaps over the last twenty years. Looking at smartphones alone, we now have one incredibly compact device in our back pockets which has replaced our calculator, diary, phone, computer, music player, photo albums, camera, games console....
by steve jones | May 29, 2020 | Brand, Digital, Future Trends, Strategy, Uncategorized
Lockdown and the rise of the silver surfers The coronavirus has forced many older shoppers to buy online regularly for the first time As lockdown loosens, ParcelHero says internet retailers must do their best to retain baby boomers’ custom and permanent changes should...
by steve jones | Apr 20, 2020 | Uncategorized
COVID-19 Update UPDATED: 25th March 2020 Manchester, Old Trafford Stadium, 12th May is postponed. Working with advice from the venue and the government the decision has been made to postpone the Manchester show. The new date for the physical event will be announced...
by steve jones | Oct 31, 2019 | Data, Digital, Martech, Uncategorized
For many years a fundamental of direct marketing has been personalisation – so what’s changed? Digital marketing has given us the ability to deliver the right message, at the right time, to the right person in the online environment, and now direct mail can be just as...
by steve jones | Jul 1, 2019 | Future Trends, Uncategorized
The 5 game-changing e-commerce technology trends in 2019 Davinia Hamilton-Maddox, Phoenix Digital Submitted by: Phoenix Digital (https://phoenixdigital.agency) Post published: 1st July, 2019 Many successful years of Phoenix Digital building world-class, e-commerce...
by steve jones | Jul 1, 2019 | Digital, Uncategorized
How to harness the power of conversion rate optimisation (CRO) Rob Macfarlane, Director of Marketing Performance, mmadigital Submitted by: mmadigital (https://www.mmadigital.co.uk/ ) Post published: 1st July 2019 In the UK, where 90% of the population has access to...
