Darren Teague presented this talk live at marketingSHOWCASE Glasgow in 2022 In one of the most intriguing talks of our 2022 events Darren looks to apply psychological theory to the work we do as marketers day in day out, to influence our customers decision making...
This article has been provided by Force24. There’s no denying that content curation is one of the biggest building blocks of your digital marketing campaign. By tapping into behind-the-scenes insight to perfect personalisation techniques, and deliver content that...
John Cheney presents his keynote on aligning sales and marketing at our event in 2022 “You come up with your ideal customer profile, you work out your routes to market, then you align your sales and marketing behind that… Sounds simple right?” Was...
Adam Britton is the Managing Director of TrunkBBI who, to give some background, heads up a team of over 80 creatives in an agency who has won 4x“Large Agency of the Year”. So, to have him take to the stage to talk about content marketing at our London event last year...
Marketing isn’t a quick fix to gain more leads. There, we said it. Marketing is great at many things, but getting 100s+ leads because of one social post or blog isn’t exactly how this thing we do works. On the outside, marketing looks fast-paced and glamorous, those...
John Cheney, CEO of cloud-based CRM vendor Workbooks, reveals five strategies to help marketers boost the outcomes and ROI of their lead generation activities. Lead generation is one of the key pillars of a successful business, yet many still report wasting time on...
