What is the new Threads app from Meta?

Written by guest contributor Richard Michie, CEO, The Marketing Optimist In very basic terms, Threads is a Twitter copy only so far it’s better. Meta have built Threads for short form text-based content, with the option to add images, links, and tag other accounts....
Why is no one clicking on my Google Ads?

Why is no one clicking on my Google Ads?

Not achieving click-throughs on your Google Ads? Don’t write them off as ineffective. According to the experts at PMW Communications, a few simple tweaks could take your Google Ad campaigns from thwarted to thriving. Google Ads have revolutionised the way we promote...
The 3 Cs of Digital Advertising for 2023

The 3 Cs of Digital Advertising for 2023

This article has been provided by Fluid Ads. With budgets getting tighter and with a minefield of options for digital advertisers, 2023 is undoubtedly going to be a challenging year for marketers. But for those who are willing to invest the time to do things well, the...