by steve jones | Mar 3, 2020 | Data, Digital, Martech, Strategy
Turbocharge your CRM with sales playbooks Glenn Hewson, CRM Product and Marketing Leader at Sparkstone offers this advice… The Facts The average tenure of a sales rep is a mere 1.5 years. Combine that with an average settling in period of 3 months and you get...
by steve jones | Jan 31, 2020 | Brand, Data, Strategy
WATCH – How customer research drives campaign ROI How long since you did customer research? What changes did you make as a result? What could you use it for? One of our exhibitors Emma Humphrey of Genius Marketing shared a few thoughts on how you can use it to...
by steve jones | Jan 31, 2020 | Brand, Offline, Strategy
Get Personal With Your Marketing With Branded Gifts A 2020 marketing trend which seems to be a key focus for many marketeers this year is to truly harness the power of personal marketing Although the term has been batted around for a number of years, ramping up the...
by steve jones | Jan 31, 2020 | Brand, Digital, Martech, Offline, Strategy
B2B IN 2020: Conveying the desired brand identity How people feel when they engage with your brand is what influences the entire purchase process. Jenny Stanley, managing director at Appetite Creative explains… In the late 90s, British luxury fashion house...
by steve jones | Jan 29, 2020 | Brand, Offline, Strategy
5 useful pointers when evaluating your brand trajectory for 2020 and beyond Getting your organisation (and everyone within it) aligned for the coming months and years ahead can take some doing Here are a few useful pointers from Brand Clear that can act as a guiding...
by steve jones | Jan 29, 2020 | Brand, Digital, Martech, Strategy
New data reveals the ways marketers are driving customers away New research has found that in the age of ‘content overload’, consumers are doing everything that they can do to avoid being marketed to A survey from Manchester-based marketing agency, I-COM, discovered...
