by steve jones | Apr 15, 2020 | Brand, Strategy
Waving goodbye to the uninvited guests of copy Octopus Group’s Head of Copy Jamie Fewery is working from home and reflecting on his craft… When I first started thinking about this blog, I was planning a pithy opener about how much of a pain in the arse it...
by steve jones | Apr 15, 2020 | Brand, Offline, Strategy
Leading agency networks join forces to support independent agencies Independent agency network Pimento has joined forces with the Marketing Agencies Action Group (MAAG)… This to deliver a series of online events aimed at supporting the communications industry...
by steve jones | Mar 27, 2020 | Brand, Digital, Strategy
From face-to-face to the virtual – Clients’ top five takeaways from Marketing Showcase As the old adage goes, ‘every day is a school day’. True to form, Scriba PR account managers Ruth Harrison-Davies and Hayley Paterson grabbed their notebooks and pens...
by steve jones | Mar 27, 2020 | Brand, Data, Digital, Martech
The secret to engaging young adults online? Personalisation 18-24-year-olds (44%) are more likely to be influenced to buy a product or service online if they’re given a personalised offer, compared to those aged over 55 (24%) However, research has revealed that while...
by steve jones | Mar 27, 2020 | Brand, Data, Digital, Martech
How interactive content is the key to better marketing data In 2019, content marketers were enjoying bigger budgets, more expertise, and more success… But here’s a question: are you resting on your laurels, or looking for ways to keep innovating with interactive...
by steve jones | Mar 26, 2020 | Brand, Future Trends, Strategy
The communications industry is facing a time of crisis, according to independent agency network The marketing communications industry has found itself in a period of low fees and poor service This according to Stephen Knight, company founder and CEO at marketing...
