by steve jones | May 5, 2022 | Strategy
The Challenge At the start of 2020, iconic British pottery brand Denby asked Glass Digital to oversee their organic search, with the goal of making their marketing budget work harder. They were looking to boost rankings and domain authority, so their brand could...
by steve jones | Feb 2, 2022 | Digital, Future Trends, Strategy
How to get people to watch more of your video ‘Engagement’ is one of those words that gets bandied about in marketing and communications circles all the time. But many people aren’t really sure what it means. If someone has watched 30 seconds of visual content, is...
by steve jones | Jan 18, 2022 | Brand, Strategy
Many people think that a marketing strategy has to be big-budget and big goals. But we’re actually here to let you in on a little secret. That’s not true! With the integration of social media into our daily lives, there are ways you can get ahead of the competition...
by steve jones | Dec 15, 2021 | Digital, Strategy
Every single day over 300 billion emails are sent by brands to customers and prospects throughout the globe – with the sole intention of grabbing a few seconds of their attention and encouraging engagement. However, there’s no question that this is a vast amount of...
by steve jones | Dec 9, 2021 | Data, Digital, Strategy
1. Who do you actually want to speak to? Sector — do you want to target a specific sector or business type?Company location — where in the UK do you want to target? A radius around you or all over the UK?Employee size — do you want to target one man bands or larger...
by steve jones | May 20, 2021 | Digital, Martech, Strategy
LIVE Q&A: EMAIL MARKETING As part of marketingSHOWCASE Online – May, we hosted a LIVE Q&A on Email Marketing where we were lucky to be joined by the CEO of Force24, Adam Oldfield What Adam doesn’t know about email almost isn’t worth knowing. So who...
