Many people think that a marketing strategy has to be big-budget and big goals. But we’re actually here to let you in on a little secret. That’s not true! With the integration of social media into our daily lives, there are ways you can get ahead of the competition and stand out from the crowd online with small budgets but big rewards! So, here are our top 5 tips to give you an edge over your competitors and kick off those leads flooding in.
- Find out where your customers hang out and be present
Does your business market B2B or B2C, hopefully, you already know what the means, right?! In other words, are your products and services for other businesses or for the general public. Depending on your audience, you might find your strategy is heavily reliant on some social media platforms more than others. LinkedIn is an incredibly powerful platform for B2B marketing, in fact, 65% of our leads come directly from our LinkedIn business and personal presences.
It is important to understand the benefits and capabilities of each social media platform and make an informed decision before focusing your time and effort on curating an engaged following. It’s no use buying followers – it’s what we call “a vanity metric”. The big numbers don’t actually mean anything unless they are engaged with your brand and are interested in what you have to say.
- Get engaged
And no, we don’t mean with a big sparkly diamond! At Rebellion Marketing, we truly believe that the most valuable time you spend on social media is the time when you are on the platforms and engaging with your ideal customers, especially for a B2B market. Once you’ve got your customer persona nailed down, go and find your target audiences and literally schmooze them. Like their posts, drop some comments and make them feel loved. It takes an average of at least 8 interactions with a brand before we’re conditioned and ready to buy, so the more effort you put into engaging with your prospective audience, the quicker you can whizz through those interactions.
- The best things in life are free
In today’s digital era, there are so many powerful tools out there to help level up your digital presence:
Planning tools to help you get organised
Social media scheduling platforms to get ahead of yourself
Google Analytics to help you better understand your website visitors
Graphics editors such as Canva
Powerful video editing websites like Veed
Places like Unsplash for royalty-free imagery
The list is literally endless, and when you’re on a roll with your digital marketing, all of these tools will help you to produce eye-catching and engaging content to stop the scrollers dead in their tracks and get them to listen up to what you have to say!
- Content is King
Bill Gates once uttered these very words and he is so right. The more “sticky content” you put out into the universe, the higher the chance that the right people will find you. And what better way to do that than blogging. If you already have a website, then adding a blog is a no brainer. Research the keywords that people are already using to find you, Google Search Console is a great place to start, and pepper these throughout your blog posts to help position yourself as an authority within your niche. Google will reward you nicely by pushing your content up through the search rankings!
- Video killed the… (boring text-based social media post)
Just a simple “video social media stats” Google will be all that it takes to convince you that you absolutely must be including video within your digital marketing strategy. According to ‘The Marketing Helpline’, video posts get 48% more views on social media than text-based posts and ‘Social Media Week’ found that visitors spend 88% more time on a website that includes video content. And it doesn’t have to be complicated! Smartphones have incredible quality cameras, and Zoom recordings have made podcast style videos so accessible to all. Create some quick graphics to top and tail the video, chop out any awkward pauses and you’re good to go!
We hope you’ve found our top five tricks to stand out from the crowd online useful and that you are feeling ready to head off into the world of digital marketing with some inspiration to get cracking!