by steve jones | Jun 23, 2022 | Digital, Strategy
This article looks into how Google reviews can improve your SEO and was provided by Rebellion Marketing. Essentially, yes! Google reviews so help to build SEO, in particular local search within Google Maps. While a lot of factors make up a perfect SEO recipe, your...
by steve jones | Jun 14, 2022 | Digital, Strategy
Come on guys, we all still love to chat about the account that gets us 10 ROAS, we all do it! But, I’m afraid to say that if that is the metric you still work too, then that ship sailed! You need to work to a #MarketingEfficiencyRatio, #MER for short.Put simply, the...
by steve jones | Jun 7, 2022 | Brand, Offline, Strategy
Here are some tips on how to get your brand noticed at your next event provided by Jonathon Bird from Delivered Social… Attending a tradeshow can be an incredibly valuable experience for your business. It’s a great opportunity to get in front of potential...
by steve jones | May 24, 2022 | Data, Strategy
Sometimes marketers might have trouble working out what the right text for a CTA (call to action) button is, or what the right kind of content for a newsletter or campaign might be. Sometimes it comes naturally, but more often than not, it doesn’t, and this is where...
by steve jones | May 17, 2022 | Strategy
This week’s article for marketingSHOWCASE was written and provided by Hannah Natalie-Hosanee, Co-founder and MD of Consume Comms… Entering year 6 of trading during the 3rd year of a global pandemic, and what I’ve learnt (and accepted!) in that time....
by steve jones | May 5, 2022 | Strategy
The Challenge At the start of 2020, iconic British pottery brand Denby asked Glass Digital to oversee their organic search, with the goal of making their marketing budget work harder. They were looking to boost rankings and domain authority, so their brand could...
