Here are some tips on how to get your brand noticed at your next event provided by Jonathon Bird from Delivered Social…
Attending a tradeshow can be an incredibly valuable experience for your business. It’s a great opportunity to get in front of potential customers and make connections with other businesses. However, if you want to get the most out of your tradeshow experience, you need to plan ahead and take some steps to maximise your exposure. In this blog post, we will discuss some tips that will help you get the most out of your next tradeshow!
Design a booth that will attract attention.
First, you need to make sure that your tradeshow booth is designed in a way that will attract attention. Your booth should be highly visible and should include elements that will grab the attention of passersby. You also need to make sure that your tradeshow booth is well-staffed. You should have enough staff on hand to answer any questions that potential customers might have.
Put in the effort ahead of time.
Another important tip is to make sure that you are promoting your tradeshow appearance ahead of time. You should let your current customers know that you will be attending the tradeshow and encourage them to come by your booth. You can also promote your tradeshow appearance on social media and through other marketing channels, such as a newsletter.
Move about and say hello.
Get out and about. Don’t just sit behind your stand waiting for people to come to you. Get out and explore the tradeshow floor. Talk to other businesses and find out what they’re doing. Attend any seminars or workshops that are being offered. The more you put yourself out there, the more likely you are to make valuable connections (don’t forget to carry and swap business cards).
Make those giveaways more useful than the pen next-door is handing out.
Make sure you have some great giveaways to hand out at your tradeshow booth. Potential customers will be attracted to your booth if they know they can walk away with something valuable. Remember to pay attention to the usefulness of your promotional material. You want potential customers to actually use your giveaways, so make sure they are relevant to your business.
Why are they coming to the tradeshow in the first place?
It’s important to think like an attendee. What are they looking for at the tradeshow? What needs do they have that your business can address? If you can answer these questions, you’ll be in a much better position to make valuable connections at the tradeshow.
Make sure you follow up with all your connections.
Finally, you need to make sure that you follow up with the contacts you made at the tradeshow. Send an email or give them a call within a few days of the tradeshow to thank them for stopping by your booth.
You can mention a special offer or introduce them to a product you have – but make sure you follow up.