John Cheney presents his keynote on aligning sales and marketing at our event in 2022 “You come up with your ideal customer profile, you work out your routes to market, then you align your sales and marketing behind that… Sounds simple right?” Was...
Adam Britton is the Managing Director of TrunkBBI who, to give some background, heads up a team of over 80 creatives in an agency who has won 4x“Large Agency of the Year”. So, to have him take to the stage to talk about content marketing at our London event last year...
Marketing isn’t a quick fix to gain more leads. There, we said it. Marketing is great at many things, but getting 100s+ leads because of one social post or blog isn’t exactly how this thing we do works. On the outside, marketing looks fast-paced and glamorous, those...
John Cheney, CEO of cloud-based CRM vendor Workbooks, reveals five strategies to help marketers boost the outcomes and ROI of their lead generation activities. Lead generation is one of the key pillars of a successful business, yet many still report wasting time on...
In-person events are finally back! The return to events also presents a great opportunity to re-think your strategy and ensure you’re maximizing your ROI. Companies are spending more than ever on events, with most organizations spending more than 25% of their...
In the current climate with many companies having to tighten their belts, the marketing department often sees cutbacks. Campaign plans made in the New Year, perhaps including commissioning new visual communications and brand videos, may have been shelved or...
