This is a guest post from Andrew Addison: CEO & Founder, Purple Square CXI’m always interested when one specific area of our world gains traction, at the moment that seems to be measurement and attribution. Over the last few weeks and months, I seem to have been...
This is a guest post provided by Fluid Ads For years, B2B has been seen as the less creative and less exciting side of marketing. B2C has always been associated with more innovative ideas and imaginative artwork. But the notion that business to business marketing has...
This is a guest post provided by Davinia Hamilton-Moddox, Phoenix Digital For the last twenty years, I’ve been working in an industry that sells websites to clients. I’ve come to realise that this model is badly broken. A website is not a product. Buying...
This is a guest post contributed by Tony Hardy of Canny Creative Rebranding a company is tricky. You need a clear plan of action. By understanding exactly why you’re rebranding, what you want to achieve, and how you’re going to implement it, you’ll increase the...
Written by guest contributor Richard Michie, CEO, The Marketing Optimist In very basic terms, Threads is a Twitter copy only so far it’s better. Meta have built Threads for short form text-based content, with the option to add images, links, and tag other accounts....
Not achieving click-throughs on your Google Ads? Don’t write them off as ineffective. According to the experts at PMW Communications, a few simple tweaks could take your Google Ad campaigns from thwarted to thriving. Google Ads have revolutionised the way we promote...
