by steve jones | Mar 26, 2020 | Brand, Future Trends, Strategy
The communications industry is facing a time of crisis, according to independent agency network The marketing communications industry has found itself in a period of low fees and poor service This according to Stephen Knight, company founder and CEO at marketing...
by steve jones | Mar 3, 2020 | Brand, Digital, Future Trends, Martech, Strategy
How to stay on top of evolving trends: The state of advertising ahead of 2020 Jenny Stanley, managing director at Appetite Creative, looks to the future… We work in a cutting edge industry and every new year affords us the chance to take a peek at what’s...
by steve jones | Mar 3, 2020 | Brand, Digital, Strategy
Thinking of changing your domain name? As a digital marketing agency, Clear often get asked ‘should I change my domain name?’ This may seem like a simple yes or no answer, but there are a few pros and cons to consider Your domain name isn’t just a URL, it’s more than...
by steve jones | Mar 3, 2020 | Data, Martech, Strategy
Use your customer data, not advertising spend, to increase leads and boost ROI Advice from Jason Lark, Managing Director at data marketing agency, Celerity… From primitive text-posts on forums to the first clickable banner ad in October 1994, people have been...
by steve jones | Mar 3, 2020 | Data, Digital, Martech, Strategy
Turbocharge your CRM with sales playbooks Glenn Hewson, CRM Product and Marketing Leader at Sparkstone offers this advice… The Facts The average tenure of a sales rep is a mere 1.5 years. Combine that with an average settling in period of 3 months and you get...
by steve jones | Jan 31, 2020 | Brand, Data, Strategy
WATCH – How customer research drives campaign ROI How long since you did customer research? What changes did you make as a result? What could you use it for? One of our exhibitors Emma Humphrey of Genius Marketing shared a few thoughts on how you can use it to...