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Three things your business is missing out on in 2020

by steve jones | Sep 2, 2020 | Brand, Digital, Future Trends, Martech, Strategy

Three things your business is missing out on in 2020 The midst of a global pandemic isn’t the time to be growing a brand, right? Wrong! In fact, it’s a better time than ever to be expanding and making the most of your social media and PR services. This from PR agency...

Defining digital – what consumers want from a “Digital Experience”

by steve jones | Aug 4, 2020 | Data, Digital, Martech, Strategy

Defining digital – what consumers want from a “Digital Experience” This from Sonja Kotrotsos, Head of GTM and Alliances, Europe, Contentstack… Digital experiences make up the entire range of interactions consumers have with businesses across digital...

How PR can get your phones ringing and drive sales

by steve jones | Aug 4, 2020 | Brand, Offline, Strategy

How PR can get your phones ringing and drive sales As businesses begin to emerge in the new post Covid-19 world over the next few weeks and months, many of them will look different to how they did just a short time ago But according to agency Lime – specialists...

It’s all about babies, Covid-19 and Gen Z

by steve jones | Aug 4, 2020 | Brand, Digital, Martech, Strategy

It’s all about babies, Covid-19 and Gen Z The last few months have been Groundhog Lockdown Day for so many people The Lucid team has been lucky enough to avoid that Bill Murray feeling as we have extremely supportive clients who have kept us very busy and our...

Five steps to Immersive customer experience success

by steve jones | Jun 30, 2020 | Brand, Digital, Martech, Strategy

Five steps to Immersive customer experience success Customers have increasingly high expectations regarding customer experience (CX) because the corporate giants whose products and services they use daily set the bar incredibly high Whether a business is...

5 Top tips online retailers must lock in place after lockdown

by steve jones | Jun 30, 2020 | Brand, Digital, Martech, Strategy

5 Top tips online retailers must lock in place after lockdown E-commerce rose to grab 30% of all retail sales last month, but can online sellers keep their new customers? ParcelHero reveals the Top 5 tips for e-sellers to retain lockdown converts even as High Street...
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