by steve jones | Sep 30, 2020 | Brand, Strategy
Brands struggled to respond empathically to Covid-19 and Black Lives Matter While most brands want to be more empathic to social change and global issues affecting customers, many have struggled to respond effectively to recent events such as Covid-19 and Black Lives...
by steve jones | Sep 30, 2020 | Brand, Digital, Future Trends, Strategy
Why you should be embracing TikTok advertising It isn’t often that marketers get the opportunity to embrace a new social media platform for advertising These rare events only come around once every few years or so, and history has proven that the first to engage with...
by steve jones | Sep 30, 2020 | Digital, Martech, Strategy
7 Reasons why your digital marketing strategy isn’t working Digital marketing is one of the single most powerful tools you can employ to ensure the long-term growth and success of your business, which is why it can be incredibly frustrating if your strategy isn’t...
by steve jones | Sep 2, 2020 | Brand, Digital, Future Trends, Martech, Strategy
Digital marketing then and now: How much has changed in the past 10 years? Well – putting it simply – a LOT! Newspapers were just at the beginning of their decline, the iPhone was only on its first model, and Instagram didn’t even exist. As a public relations agency,...
by steve jones | Sep 2, 2020 | Brand, Digital, Martech, Strategy
Omnichannel publishing: The new frontier When digital customer experiences aren’t seamless, they quickly become digital inconveniences Contentstack’s Sonja Kotrotsos explains… The more technology advances, the more consumers expect it to keep up with their...
by steve jones | Sep 2, 2020 | Digital, Future Trends, Strategy
Revealed: The most unreliable apps for remote working Dining tables, messaging apps and video calls are the new way of working for millions of people in the UK And despite the ease of lockdown restrictions, 52% of employees will continue to work remotely. But which...
