by steve jones | Jan 31, 2020 | Brand, Offline, Strategy
Get Personal With Your Marketing With Branded Gifts A 2020 marketing trend which seems to be a key focus for many marketeers this year is to truly harness the power of personal marketing Although the term has been batted around for a number of years, ramping up the...
by steve jones | Jan 31, 2020 | Brand, Digital, Martech, Offline, Strategy
B2B IN 2020: Conveying the desired brand identity How people feel when they engage with your brand is what influences the entire purchase process. Jenny Stanley, managing director at Appetite Creative explains… In the late 90s, British luxury fashion house...
by steve jones | Jan 29, 2020 | Brand, Offline, Strategy
5 useful pointers when evaluating your brand trajectory for 2020 and beyond Getting your organisation (and everyone within it) aligned for the coming months and years ahead can take some doing Here are a few useful pointers from Brand Clear that can act as a guiding...
by steve jones | Jan 3, 2020 | Brand, Offline, Strategy
Staffing an exhibition stand is a vital, but often overlooked part of a successful exhibition campaign, this from Clip… All too often, companies spend months preparing the stand design and concept and then they let the sales team loose on the stand, with a...
by steve jones | Jan 3, 2020 | Brand, Offline, Strategy
Those “silos” that often pop up in large organizations – where departments fail to share information, tools and priorities – can prove especially vexing when a product’s global success depends on translating information into other languages… Because of silos,...
by steve jones | Dec 4, 2019 | Brand, Digital, Offline, Strategy
It is the season of parties, with many of us donning our best attire for the office Christmas party or even promote our company at a business awards ceremony With the Sheffield Business Awards taking place (5th Dec 2019) and with Steel City being suppliers of branded...
