by steve jones | Jan 29, 2020 | Brand, Digital, Martech, Strategy
New data reveals the ways marketers are driving customers away New research has found that in the age of ‘content overload’, consumers are doing everything that they can do to avoid being marketed to A survey from Manchester-based marketing agency, I-COM, discovered...
by steve jones | Jan 29, 2020 | Data, Digital, Martech
Where are you on the CRM adoption ladder? It’s a serious question, really. Sparkstone asks in what decade is your CRM system living?… Recently I was speaking about using your CRM to improve customer experience at a Marketing event. As part of finding out who the...
by steve jones | Jan 3, 2020 | Brand, Digital, Martech, Strategy
Knowing what resonates best with your audience is often a guessing game. This is where A/B testing comes to play, by helping you optimise content and recognise what works well and what doesn’t… Whether you’re having difficulties reaching campaign...
by steve jones | Dec 4, 2019 | Data, Martech
At BuddyCRM, our philosophy has always been to create added value for your business We design software that makes your sales team efficient, more productive and accomplish their job easier. With the right combination of sales leadership, motivated sales team, and our...
by steve jones | Oct 31, 2019 | Data, Digital, Martech, Uncategorized
For many years a fundamental of direct marketing has been personalisation – so what’s changed? Digital marketing has given us the ability to deliver the right message, at the right time, to the right person in the online environment, and now direct mail can be just as...
by steve jones | Oct 31, 2019 | Martech, Strategy
Marketing automation for small businesses – This from Automation Ninjas… Are you running an awesome automated marketing machine? Are you sending all your follow up emails manually? Booking appointments manually? Only selling your product on a telephone...
