by steve jones | Mar 27, 2020 | Digital, Martech, Strategy
What is Conversational Marketing? Conversational marketing is a customer-centric and dialogue-driven approach to marketing It has become the go-to strategy for driving customer engagement, improving customer experience, and growing revenue. This blog post by Kimi...
by steve jones | Mar 3, 2020 | Brand, Digital, Future Trends, Martech, Strategy
How to stay on top of evolving trends: The state of advertising ahead of 2020 Jenny Stanley, managing director at Appetite Creative, looks to the future… We work in a cutting edge industry and every new year affords us the chance to take a peek at what’s...
by steve jones | Mar 3, 2020 | Data, Martech, Strategy
Use your customer data, not advertising spend, to increase leads and boost ROI Advice from Jason Lark, Managing Director at data marketing agency, Celerity… From primitive text-posts on forums to the first clickable banner ad in October 1994, people have been...
by steve jones | Mar 3, 2020 | Data, Digital, Martech
5 ways to convert more B2B leads on your website Improving lead generation will help your sales build their pipeline and ultimately close more deals. This is a no brainer, right? This blog post by Nea Björkqvist from software provider Giosg… However, according...
by steve jones | Mar 3, 2020 | Data, Digital, Martech, Strategy
Turbocharge your CRM with sales playbooks Glenn Hewson, CRM Product and Marketing Leader at Sparkstone offers this advice… The Facts The average tenure of a sales rep is a mere 1.5 years. Combine that with an average settling in period of 3 months and you get...
by steve jones | Mar 3, 2020 | Data, Digital, Future Trends, Martech
£35bn global currency specialist plugs in slick automation to power marketing performance International foreign exchange firm moneycorp has appointed a specialist Yorkshire-based agency to manage its performance marketing activity Using savvy automated technology to...
