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Why you should be embracing TikTok advertising

by steve jones | Sep 30, 2020 | Brand, Digital, Future Trends, Strategy

Why you should be embracing TikTok advertising It isn’t often that marketers get the opportunity to embrace a new social media platform for advertising These rare events only come around once every few years or so, and history has proven that the first to engage with...

Digital marketing then and now: How much has changed in the past 10 years?

by steve jones | Sep 2, 2020 | Brand, Digital, Future Trends, Martech, Strategy

Digital marketing then and now: How much has changed in the past 10 years? Well – putting it simply – a LOT! Newspapers were just at the beginning of their decline, the iPhone was only on its first model, and Instagram didn’t even exist. As a public relations agency,...

Revealed: The most unreliable apps for remote working

by steve jones | Sep 2, 2020 | Digital, Future Trends, Strategy

Revealed: The most unreliable apps for remote working Dining tables, messaging apps and video calls are the new way of working for millions of people in the UK And despite the ease of lockdown restrictions, 52% of employees will continue to work remotely. But which...

Three things your business is missing out on in 2020

by steve jones | Sep 2, 2020 | Brand, Digital, Future Trends, Martech, Strategy

Three things your business is missing out on in 2020 The midst of a global pandemic isn’t the time to be growing a brand, right? Wrong! In fact, it’s a better time than ever to be expanding and making the most of your social media and PR services. This from PR agency...

Fake news detection engine seeks to combat online harms

by steve jones | Aug 4, 2020 | Digital, Future Trends, Martech

Fake news detection engine seeks to combat online harms A digital tool designed to detect fake news, cyberbullying and other online harms is being developed at the University of Exeter Business School “LOLA” uses sophisticated artificial intelligence to detect...

Lockdown leads to a 95% sales increase in social commerce as a fifth of Brits become social shoppers

by steve jones | Jun 30, 2020 | Brand, Digital, Future Trends, Martech

Lockdown leads to a 95% sales increase in social commerce as a fifth of Brits become social shoppers During lockdown, Britain’s consumers have flocked to Facebook, Instagram and Google Shopping for their spending sprees The home delivery expert ParcelHero predicts a...
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