by steve jones | Oct 28, 2020 | Digital, Future Trends, Offline, Strategy
What works where: Home versus office? Lately, it feels like I’m being pulled in two directions… Octopus Group’s Nicole Jones analyses what’s good and bad about working from home (WFH) but more to the point, where does she do her best work? OG Towers...
by steve jones | Oct 28, 2020 | Brand, Digital, Future Trends, Strategy
Video marketing in the New Normal As we enter the new normal, some businesses are going to thrive, others will find it incredibly challenging and unfortunately some may be on the brink of collapse John Paul Tointon of Cloud Moves TV suggests a video first marketing...
by steve jones | Oct 6, 2020 | Brand, Data, Digital, Future Trends, Martech, Offline, Strategy
marketing SHOWCASE’s “Super Seventh” sets new standards for autumn season fixtures The seventh 2020 marketing SHOWCASE online event attracted over 450 marketing professionals, setting new standards of knowledge sharing and practical advice Since...
by steve jones | Sep 30, 2020 | Brand, Future Trends, Strategy
Survey reveals 92% of independent agencies favour collaborative working trend A recent study has uncovered how the UK creative sector has turned to collaboration in response to the pandemic 92% of independent agencies having either collaborated with another agency on...
by steve jones | Sep 30, 2020 | Brand, Digital, Future Trends, Strategy
Why you should be embracing TikTok advertising It isn’t often that marketers get the opportunity to embrace a new social media platform for advertising These rare events only come around once every few years or so, and history has proven that the first to engage with...
by steve jones | Sep 2, 2020 | Brand, Digital, Future Trends, Martech, Strategy
Digital marketing then and now: How much has changed in the past 10 years? Well – putting it simply – a LOT! Newspapers were just at the beginning of their decline, the iPhone was only on its first model, and Instagram didn’t even exist. As a public relations agency,...
