Where are you on the CRM adoption ladder?

Where are you on the CRM adoption ladder? It’s a serious question, really. Sparkstone asks in what decade is your CRM system living?… Recently I was speaking about using your CRM to improve customer experience at a Marketing event. As part of finding out who the...

Is creativity getting too clever?

There is a great deal of insight available to marketers in our modern world and it means we can target our customers in a far more individual way. We can drill down into minute detail giving us unprecedented access into people’s personal space online But is this a...