by steve jones | Oct 31, 2019 | Brand, Digital, Strategy
When it comes to marketing, audio has always taken a back seat in comparison to its siblings: vibrant visuals and the written word. The growing popularity of podcasts may be on course to change that though, as weekly listeners doubled between 2013-18, with around six...
by steve jones | Oct 31, 2019 | Digital, Strategy
020 the B2B ecommerce sector is predicted to be worth £5.2 trillion. Research by Frost and Sullivan explains that more companies are moving on from their traditional forms of operating to newer, technologically advanced online platforms. Here are 4 current B2B...
by steve jones | Oct 8, 2019 | Brand, Digital, Future Trends
In an effort to encourage users to create better content, as well as minimize the power of influencers and the bogus spam “Likes” they purchase to inflate their value to brands… …Instagram and other sites are pursuing the removal of the number of “Likes”...
by steve jones | Oct 8, 2019 | Digital, Martech
It’s that time of year when Autumn has finally kicked in – the weather’s turned, it’s getting dark earlier and we’re all starting to unwind after summer… But it’s certainly been a busy month in the search marketing industry – let’s take a look at September’s...
by steve jones | Oct 8, 2019 | Brand, Digital, Martech
99.9% of all UK businesses are classed as SMEs. More specifically, 79% believe their biggest problem is attracting customers, whilst 59% say increasing revenue. During times of economic uncertainty and a deluge of data breaches resulting in highly concerned customers,...
by steve jones | Sep 2, 2019 | Digital, Martech
A survey of 560 B2B buyers worldwide found that a personalised ecommerce offering would persuade a third to buy from a specific vendor. Nearly half of B2B buyers want customer specific pricing as part of the buying experience. A further 38% of respondents felt...
