by steve jones | Mar 27, 2020 | Brand, Digital, Strategy
From face-to-face to the virtual – Clients’ top five takeaways from Marketing Showcase As the old adage goes, ‘every day is a school day’. True to form, Scriba PR account managers Ruth Harrison-Davies and Hayley Paterson grabbed their notebooks and pens...
by steve jones | Mar 27, 2020 | Brand, Data, Digital, Martech
The secret to engaging young adults online? Personalisation 18-24-year-olds (44%) are more likely to be influenced to buy a product or service online if they’re given a personalised offer, compared to those aged over 55 (24%) However, research has revealed that while...
by steve jones | Mar 27, 2020 | Brand, Data, Digital, Martech
How interactive content is the key to better marketing data In 2019, content marketers were enjoying bigger budgets, more expertise, and more success… But here’s a question: are you resting on your laurels, or looking for ways to keep innovating with interactive...
by steve jones | Mar 27, 2020 | Digital, Martech, Strategy
What is Conversational Marketing? Conversational marketing is a customer-centric and dialogue-driven approach to marketing It has become the go-to strategy for driving customer engagement, improving customer experience, and growing revenue. This blog post by Kimi...
by steve jones | Mar 3, 2020 | Brand, Digital, Future Trends, Martech, Strategy
How to stay on top of evolving trends: The state of advertising ahead of 2020 Jenny Stanley, managing director at Appetite Creative, looks to the future… We work in a cutting edge industry and every new year affords us the chance to take a peek at what’s...
by steve jones | Mar 3, 2020 | Brand, Digital, Strategy
Thinking of changing your domain name? As a digital marketing agency, Clear often get asked ‘should I change my domain name?’ This may seem like a simple yes or no answer, but there are a few pros and cons to consider Your domain name isn’t just a URL, it’s more than...
