by steve jones | Aug 4, 2020 | Data, Digital, Martech, Strategy
Defining digital – what consumers want from a “Digital Experience” This from Sonja Kotrotsos, Head of GTM and Alliances, Europe, Contentstack… Digital experiences make up the entire range of interactions consumers have with businesses across digital...
by steve jones | Aug 4, 2020 | Digital, Future Trends, Martech
Fake news detection engine seeks to combat online harms A digital tool designed to detect fake news, cyberbullying and other online harms is being developed at the University of Exeter Business School “LOLA” uses sophisticated artificial intelligence to detect...
by steve jones | Aug 4, 2020 | Brand, Digital, Martech, Strategy
It’s all about babies, Covid-19 and Gen Z The last few months have been Groundhog Lockdown Day for so many people The Lucid team has been lucky enough to avoid that Bill Murray feeling as we have extremely supportive clients who have kept us very busy and our...
by steve jones | Jun 30, 2020 | Brand, Digital, Future Trends, Martech
Lockdown leads to a 95% sales increase in social commerce as a fifth of Brits become social shoppers During lockdown, Britain’s consumers have flocked to Facebook, Instagram and Google Shopping for their spending sprees The home delivery expert ParcelHero predicts a...
by steve jones | Jun 30, 2020 | Brand, Digital, Martech, Strategy
Five steps to Immersive customer experience success Customers have increasingly high expectations regarding customer experience (CX) because the corporate giants whose products and services they use daily set the bar incredibly high Whether a business is...
by steve jones | Jun 30, 2020 | Brand, Digital, Martech, Strategy
5 Top tips online retailers must lock in place after lockdown E-commerce rose to grab 30% of all retail sales last month, but can online sellers keep their new customers? ParcelHero reveals the Top 5 tips for e-sellers to retain lockdown converts even as High Street...
