by steve jones | Jul 12, 2022 | Digital, Martech, Strategy
In the current climate with many companies having to tighten their belts, the marketing department often sees cutbacks. Campaign plans made in the New Year, perhaps including commissioning new visual communications and brand videos, may have been shelved or...
by steve jones | Jun 23, 2022 | Digital, Strategy
This article looks into how Google reviews can improve your SEO and was provided by Rebellion Marketing. Essentially, yes! Google reviews so help to build SEO, in particular local search within Google Maps. While a lot of factors make up a perfect SEO recipe, your...
by steve jones | Jun 14, 2022 | Digital, Strategy
Come on guys, we all still love to chat about the account that gets us 10 ROAS, we all do it! But, I’m afraid to say that if that is the metric you still work too, then that ship sailed! You need to work to a #MarketingEfficiencyRatio, #MER for short.Put simply, the...
by steve jones | May 16, 2022 | Digital
In today’s social media-driven world, companies need to have a strong presence on major social networks to maintain contact with their customers. But how can businesses use social media to communicate with customers effectively and efficiently? The success of a...
by steve jones | May 3, 2022 | Digital, Future Trends
For many years the debate on auto-generated content or human-written copy has been positioned as machine vs human; the ultimate showdown. Where we are led us to believe there can only be one winner. Will AI take the job of a copywriter or will copywriters prevail and...
by steve jones | Apr 5, 2022 | Digital
Facebook has become the largest social media network in the world. It boasts over 1.93 billion daily active users. As a result, it makes it a powerful marketing tool for businesses looking to reach their target audience. However, Facebook is also known for its high...
