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UK rapidly climbs leader board in bid to become global Gaming hub

by steve jones | Dec 1, 2020 | Brand, Digital, Future Trends, Martech

UK rapidly climbs leader board in bid to become global Gaming hub Tipped to become a £10bn industry in just a few short years – the UK gaming sector exploded in growth this year With digital downloading increasing by 67% week-on-week and physical game sales increasing...

Industry leaders rally to provide support as one in ten marketeers lose their job

by steve jones | Dec 1, 2020 | Brand, Data, Digital, Future Trends, Martech, Offline, Strategy

Industry leaders rally to provide support as one in ten marketeers lose their job ‘What Next?’ launched to help cope with expected ‘jobs bloodbath’ With the nation back in lockdown and redundancies expected to skyrocket, virtual agency network Pimento has teamed up...

ICO issues enforcement notice against Experian

by steve jones | Nov 30, 2020 | Data, Digital

ICO issues enforcement notice against Experian October 27th 2020 saw the Information Commissioner issue an ‘Enforcement Notice’ against Experian Corpdata’s David Smith explains… ICO did this under DPA18, for Experion’s processing of...

Force24 announces growth plans following £4.8m investment into marketing automation platform

by steve jones | Nov 30, 2020 | Brand, Digital, Martech, Strategy

Force24 announces growth plans following £4.8m investment into marketing automation platform YFM Equity Partners (YFM) has invested £4.8m in marketing automation platform Force24 This will support further roll outs of intuitive technology features, double its...

What works where: Home versus office?

by steve jones | Oct 28, 2020 | Digital, Future Trends, Offline, Strategy

What works where: Home versus office? Lately, it feels like I’m being pulled in two directions… Octopus Group’s Nicole Jones analyses what’s good and bad about working from home (WFH) but more to the point, where does she do her best work? OG Towers...

CRM must be a part of business recovery

by steve jones | Oct 28, 2020 | Brand, Data, Digital, Martech, Strategy

CRM must be a part of business recovery Many companies are looking for new ways to ensure their survival during the recession and prepare for prosperity in recovery CEO and Founder of BuddyCRM, Phil Mayling, was recently interviewed on the role of CRM in the business...
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