by steve jones | Jan 31, 2020 | Brand, Data, Strategy
WATCH – How customer research drives campaign ROI How long since you did customer research? What changes did you make as a result? What could you use it for? One of our exhibitors Emma Humphrey of Genius Marketing shared a few thoughts on how you can use it to...
by steve jones | Jan 29, 2020 | Data, Digital, Martech
Where are you on the CRM adoption ladder? It’s a serious question, really. Sparkstone asks in what decade is your CRM system living?… Recently I was speaking about using your CRM to improve customer experience at a Marketing event. As part of finding out who the...
by steve jones | Jan 3, 2020 | Brand, Data, Digital, Strategy
There is a great deal of insight available to marketers in our modern world and it means we can target our customers in a far more individual way. We can drill down into minute detail giving us unprecedented access into people’s personal space online But is this a...
by steve jones | Dec 4, 2019 | Data, Martech
At BuddyCRM, our philosophy has always been to create added value for your business We design software that makes your sales team efficient, more productive and accomplish their job easier. With the right combination of sales leadership, motivated sales team, and our...
by steve jones | Oct 31, 2019 | Data, Digital, Martech, Uncategorized
For many years a fundamental of direct marketing has been personalisation – so what’s changed? Digital marketing has given us the ability to deliver the right message, at the right time, to the right person in the online environment, and now direct mail can be just as...
by steve jones | Sep 2, 2019 | Data, Digital, Martech
Did you know 69% of companies are already using cloud technology in one capacity or another? According to Salesforce, Dell reported that companies who invest in things such as cloud solutions enjoy up to 53% faster revenue growth than their competitors. When sending...
