by steve jones | Mar 3, 2020 | Data, Digital, Martech, Strategy
Turbocharge your CRM with sales playbooks Glenn Hewson, CRM Product and Marketing Leader at Sparkstone offers this advice… The Facts The average tenure of a sales rep is a mere 1.5 years. Combine that with an average settling in period of 3 months and you get...
by steve jones | Mar 3, 2020 | Data, Digital, Future Trends, Martech
£35bn global currency specialist plugs in slick automation to power marketing performance International foreign exchange firm moneycorp has appointed a specialist Yorkshire-based agency to manage its performance marketing activity Using savvy automated technology to...
by steve jones | Jan 31, 2020 | Brand, Data, Strategy
WATCH – How customer research drives campaign ROI How long since you did customer research? What changes did you make as a result? What could you use it for? One of our exhibitors Emma Humphrey of Genius Marketing shared a few thoughts on how you can use it to...
by steve jones | Jan 29, 2020 | Data, Digital, Martech
Where are you on the CRM adoption ladder? It’s a serious question, really. Sparkstone asks in what decade is your CRM system living?… Recently I was speaking about using your CRM to improve customer experience at a Marketing event. As part of finding out who the...
by steve jones | Jan 3, 2020 | Brand, Data, Digital, Strategy
There is a great deal of insight available to marketers in our modern world and it means we can target our customers in a far more individual way. We can drill down into minute detail giving us unprecedented access into people’s personal space online But is this a...
by steve jones | Dec 4, 2019 | Data, Martech
At BuddyCRM, our philosophy has always been to create added value for your business We design software that makes your sales team efficient, more productive and accomplish their job easier. With the right combination of sales leadership, motivated sales team, and our...
