by steve jones | Mar 3, 2020 | Data, Digital, Martech
5 ways to convert more B2B leads on your website Improving lead generation will help your sales build their pipeline and ultimately close more deals. This is a no brainer, right? This blog post by Nea Björkqvist from software provider Giosg… However, according...
by steve jones | Mar 3, 2020 | Data, Digital, Martech, Strategy
Turbocharge your CRM with sales playbooks Glenn Hewson, CRM Product and Marketing Leader at Sparkstone offers this advice… The Facts The average tenure of a sales rep is a mere 1.5 years. Combine that with an average settling in period of 3 months and you get...
by steve jones | Mar 3, 2020 | Data, Digital, Future Trends, Martech
£35bn global currency specialist plugs in slick automation to power marketing performance International foreign exchange firm moneycorp has appointed a specialist Yorkshire-based agency to manage its performance marketing activity Using savvy automated technology to...
by steve jones | Jan 31, 2020 | Brand, Data, Strategy
WATCH – How customer research drives campaign ROI How long since you did customer research? What changes did you make as a result? What could you use it for? One of our exhibitors Emma Humphrey of Genius Marketing shared a few thoughts on how you can use it to...
by steve jones | Jan 29, 2020 | Data, Digital, Martech
Where are you on the CRM adoption ladder? It’s a serious question, really. Sparkstone asks in what decade is your CRM system living?… Recently I was speaking about using your CRM to improve customer experience at a Marketing event. As part of finding out who the...
by steve jones | Jan 3, 2020 | Brand, Data, Digital, Strategy
There is a great deal of insight available to marketers in our modern world and it means we can target our customers in a far more individual way. We can drill down into minute detail giving us unprecedented access into people’s personal space online But is this a...
