by steve jones | Jan 3, 2020 | Brand, Digital, Martech, Strategy
Knowing what resonates best with your audience is often a guessing game. This is where A/B testing comes to play, by helping you optimise content and recognise what works well and what doesn’t… Whether you’re having difficulties reaching campaign...
by steve jones | Jan 3, 2020 | Brand, Offline, Strategy
Those “silos” that often pop up in large organizations – where departments fail to share information, tools and priorities – can prove especially vexing when a product’s global success depends on translating information into other languages… Because of silos,...
by steve jones | Dec 4, 2019 | Brand, Digital, Offline, Strategy
It is the season of parties, with many of us donning our best attire for the office Christmas party or even promote our company at a business awards ceremony With the Sheffield Business Awards taking place (5th Dec 2019) and with Steel City being suppliers of branded...
by steve jones | Dec 4, 2019 | Brand, Future Trends, Strategy
Two experienced recruits – with nearly 20 years of marketing and digital expertise combined – have joined the ranks at award-winning marketing automation platform enterprise, Force24 Chris Manko takes on the role of chief technical officer at the...
by steve jones | Dec 4, 2019 | Brand, Digital, Offline, Strategy
Research has shown that B2B marketers struggle to create and deliver multi-channel campaigns that successfully align with their marketing strategy… This is despite an understanding that the ‘Integration Imperative’ is critical to achieving marketing goals,...
by steve jones | Oct 31, 2019 | Brand, Digital, Strategy
Jurgen Ketel, Managing Director EMEA, Givex says brands need to look at their current clientele and figure out ways to hold on to them… Despite efforts to keep it alive, the high street is struggling. Forever 21 is the most recent chain to collapse, and with...
