by steve jones | Oct 31, 2019 | Brand, Digital, Strategy
Jurgen Ketel, Managing Director EMEA, Givex says brands need to look at their current clientele and figure out ways to hold on to them… Despite efforts to keep it alive, the high street is struggling. Forever 21 is the most recent chain to collapse, and with...
by steve jones | Oct 31, 2019 | Brand, Digital, Strategy
When it comes to marketing, audio has always taken a back seat in comparison to its siblings: vibrant visuals and the written word. The growing popularity of podcasts may be on course to change that though, as weekly listeners doubled between 2013-18, with around six...
by steve jones | Oct 31, 2019 | Brand, Future Trends, Strategy
The sound of a baby crying. We all know it. We remember it so fondly on aeroplanes, in shopping queues, peaceful moments in the park. That piercing, stress-inducing skewer of noise. But why can’t we just ignore it? This by Jenny Stanley, MD and Founder, Appetite...
by steve jones | Oct 8, 2019 | Brand, Digital, Future Trends
In an effort to encourage users to create better content, as well as minimize the power of influencers and the bogus spam “Likes” they purchase to inflate their value to brands… …Instagram and other sites are pursuing the removal of the number of “Likes”...
by steve jones | Oct 8, 2019 | Brand, Strategy
We all have behaviours that are typical and we all have behaviours that are unique. You might be wondering why this is relevant to you and your business… Knowing your customers behaviour helps you and I’ll tell you how. Learnt behaviours dictate the decisions we make....
by steve jones | Oct 8, 2019 | Brand, Digital, Martech
99.9% of all UK businesses are classed as SMEs. More specifically, 79% believe their biggest problem is attracting customers, whilst 59% say increasing revenue. During times of economic uncertainty and a deluge of data breaches resulting in highly concerned customers,...
