by steve jones | Dec 4, 2019 | Brand, Future Trends, Strategy
Two experienced recruits – with nearly 20 years of marketing and digital expertise combined – have joined the ranks at award-winning marketing automation platform enterprise, Force24 Chris Manko takes on the role of chief technical officer at the...
by steve jones | Dec 4, 2019 | Brand, Digital, Offline, Strategy
Research has shown that B2B marketers struggle to create and deliver multi-channel campaigns that successfully align with their marketing strategy… This is despite an understanding that the ‘Integration Imperative’ is critical to achieving marketing goals,...
by steve jones | Oct 31, 2019 | Brand, Digital, Strategy
Jurgen Ketel, Managing Director EMEA, Givex says brands need to look at their current clientele and figure out ways to hold on to them… Despite efforts to keep it alive, the high street is struggling. Forever 21 is the most recent chain to collapse, and with...
by steve jones | Oct 31, 2019 | Brand, Digital, Strategy
When it comes to marketing, audio has always taken a back seat in comparison to its siblings: vibrant visuals and the written word. The growing popularity of podcasts may be on course to change that though, as weekly listeners doubled between 2013-18, with around six...
by steve jones | Oct 31, 2019 | Brand, Future Trends, Strategy
The sound of a baby crying. We all know it. We remember it so fondly on aeroplanes, in shopping queues, peaceful moments in the park. That piercing, stress-inducing skewer of noise. But why can’t we just ignore it? This by Jenny Stanley, MD and Founder, Appetite...
by steve jones | Oct 8, 2019 | Brand, Digital, Future Trends
In an effort to encourage users to create better content, as well as minimize the power of influencers and the bogus spam “Likes” they purchase to inflate their value to brands… …Instagram and other sites are pursuing the removal of the number of “Likes”...
