by steve jones | Jan 29, 2020 | Brand, Digital, Martech, Strategy
New data reveals the ways marketers are driving customers away New research has found that in the age of ‘content overload’, consumers are doing everything that they can do to avoid being marketed to A survey from Manchester-based marketing agency, I-COM, discovered...
by steve jones | Jan 3, 2020 | Brand, Data, Digital, Strategy
There is a great deal of insight available to marketers in our modern world and it means we can target our customers in a far more individual way. We can drill down into minute detail giving us unprecedented access into people’s personal space online But is this a...
by steve jones | Jan 3, 2020 | Brand, Offline, Strategy
Staffing an exhibition stand is a vital, but often overlooked part of a successful exhibition campaign, this from Clip… All too often, companies spend months preparing the stand design and concept and then they let the sales team loose on the stand, with a...
by steve jones | Jan 3, 2020 | Brand, Digital, Martech, Strategy
Knowing what resonates best with your audience is often a guessing game. This is where A/B testing comes to play, by helping you optimise content and recognise what works well and what doesn’t… Whether you’re having difficulties reaching campaign...
by steve jones | Jan 3, 2020 | Brand, Offline, Strategy
Those “silos” that often pop up in large organizations – where departments fail to share information, tools and priorities – can prove especially vexing when a product’s global success depends on translating information into other languages… Because of silos,...
by steve jones | Dec 4, 2019 | Brand, Digital, Offline, Strategy
It is the season of parties, with many of us donning our best attire for the office Christmas party or even promote our company at a business awards ceremony With the Sheffield Business Awards taking place (5th Dec 2019) and with Steel City being suppliers of branded...
