by steve jones | Jan 31, 2020 | Brand, Digital, Martech, Offline, Strategy
B2B IN 2020: Conveying the desired brand identity How people feel when they engage with your brand is what influences the entire purchase process. Jenny Stanley, managing director at Appetite Creative explains… In the late 90s, British luxury fashion house...
by steve jones | Jan 29, 2020 | Brand, Offline, Strategy
5 useful pointers when evaluating your brand trajectory for 2020 and beyond Getting your organisation (and everyone within it) aligned for the coming months and years ahead can take some doing Here are a few useful pointers from Brand Clear that can act as a guiding...
by steve jones | Jan 29, 2020 | Brand, Digital, Martech, Strategy
New data reveals the ways marketers are driving customers away New research has found that in the age of ‘content overload’, consumers are doing everything that they can do to avoid being marketed to A survey from Manchester-based marketing agency, I-COM, discovered...
by steve jones | Jan 3, 2020 | Brand, Data, Digital, Strategy
There is a great deal of insight available to marketers in our modern world and it means we can target our customers in a far more individual way. We can drill down into minute detail giving us unprecedented access into people’s personal space online But is this a...
by steve jones | Jan 3, 2020 | Brand, Offline, Strategy
Staffing an exhibition stand is a vital, but often overlooked part of a successful exhibition campaign, this from Clip… All too often, companies spend months preparing the stand design and concept and then they let the sales team loose on the stand, with a...
by steve jones | Jan 3, 2020 | Brand, Digital, Martech, Strategy
Knowing what resonates best with your audience is often a guessing game. This is where A/B testing comes to play, by helping you optimise content and recognise what works well and what doesn’t… Whether you’re having difficulties reaching campaign...
