by steve jones | Mar 3, 2020 | Brand, Digital, Future Trends, Martech, Strategy
How to stay on top of evolving trends: The state of advertising ahead of 2020 Jenny Stanley, managing director at Appetite Creative, looks to the future… We work in a cutting edge industry and every new year affords us the chance to take a peek at what’s...
by steve jones | Mar 3, 2020 | Brand, Digital, Strategy
Thinking of changing your domain name? As a digital marketing agency, Clear often get asked ‘should I change my domain name?’ This may seem like a simple yes or no answer, but there are a few pros and cons to consider Your domain name isn’t just a URL, it’s more than...
by steve jones | Jan 31, 2020 | Brand, Data, Strategy
WATCH – How customer research drives campaign ROI How long since you did customer research? What changes did you make as a result? What could you use it for? One of our exhibitors Emma Humphrey of Genius Marketing shared a few thoughts on how you can use it to...
by steve jones | Jan 31, 2020 | Brand, Offline, Strategy
Get Personal With Your Marketing With Branded Gifts A 2020 marketing trend which seems to be a key focus for many marketeers this year is to truly harness the power of personal marketing Although the term has been batted around for a number of years, ramping up the...
by steve jones | Jan 31, 2020 | Brand, Digital, Martech, Offline, Strategy
B2B IN 2020: Conveying the desired brand identity How people feel when they engage with your brand is what influences the entire purchase process. Jenny Stanley, managing director at Appetite Creative explains… In the late 90s, British luxury fashion house...
by steve jones | Jan 29, 2020 | Brand, Offline, Strategy
5 useful pointers when evaluating your brand trajectory for 2020 and beyond Getting your organisation (and everyone within it) aligned for the coming months and years ahead can take some doing Here are a few useful pointers from Brand Clear that can act as a guiding...
