by steve jones | Sep 30, 2020 | Brand, Strategy
Brands struggled to respond empathically to Covid-19 and Black Lives Matter While most brands want to be more empathic to social change and global issues affecting customers, many have struggled to respond effectively to recent events such as Covid-19 and Black Lives...
by steve jones | Sep 30, 2020 | Brand, Digital, Future Trends, Strategy
Why you should be embracing TikTok advertising It isn’t often that marketers get the opportunity to embrace a new social media platform for advertising These rare events only come around once every few years or so, and history has proven that the first to engage with...
by steve jones | Sep 30, 2020 | Brand, Data, Digital, Martech
One marketing channel that has come out of lockdown booming With long-term projects temporarily on hold, the focus for many has been on clear communication and customer experience… This year has certainly been an interesting one for marketers. We’ve seen budget...
by steve jones | Sep 2, 2020 | Brand, Digital, Future Trends, Martech, Strategy
Digital marketing then and now: How much has changed in the past 10 years? Well – putting it simply – a LOT! Newspapers were just at the beginning of their decline, the iPhone was only on its first model, and Instagram didn’t even exist. As a public relations agency,...
by steve jones | Sep 2, 2020 | Brand, Digital, Martech, Strategy
Omnichannel publishing: The new frontier When digital customer experiences aren’t seamless, they quickly become digital inconveniences Contentstack’s Sonja Kotrotsos explains… The more technology advances, the more consumers expect it to keep up with their...
by steve jones | Sep 2, 2020 | Brand, Digital, Future Trends, Martech, Strategy
Three things your business is missing out on in 2020 The midst of a global pandemic isn’t the time to be growing a brand, right? Wrong! In fact, it’s a better time than ever to be expanding and making the most of your social media and PR services. This from PR agency...
