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Video marketing in the New Normal

by steve jones | Oct 28, 2020 | Brand, Digital, Future Trends, Strategy

Video marketing in the New Normal As we enter the new normal, some businesses are going to thrive, others will find it incredibly challenging and unfortunately some may be on the brink of collapse John Paul Tointon of Cloud Moves TV suggests a video first marketing...

Why Social Share of Voice should be top priority

by steve jones | Oct 26, 2020 | Brand, Digital, Martech, Strategy

Why Social Share of Voice should be top priority In uncertain times with consumer confidence changing faster than the weather, there has never been a better time to make sure your brand is getting its fair share of social share This from Toby Britton, the co-founder...

marketing SHOWCASE’s “Super Seventh” sets new standards for autumn season fixtures

by steve jones | Oct 6, 2020 | Brand, Data, Digital, Future Trends, Martech, Offline, Strategy

marketing SHOWCASE’s “Super Seventh” sets new standards for autumn season fixtures The seventh 2020 marketing SHOWCASE online event attracted over 450 marketing professionals, setting new standards of knowledge sharing and practical advice Since...

Survey reveals 92% of independent agencies favour collaborative working trend

by steve jones | Sep 30, 2020 | Brand, Future Trends, Strategy

Survey reveals 92% of independent agencies favour collaborative working trend A recent study has uncovered how the UK creative sector has turned to collaboration in response to the pandemic 92% of independent agencies having either collaborated with another agency on...

Brands struggled to respond empathically to Covid-19 and Black Lives Matter

by steve jones | Sep 30, 2020 | Brand, Strategy

Brands struggled to respond empathically to Covid-19 and Black Lives Matter While most brands want to be more empathic to social change and global issues affecting customers, many have struggled to respond effectively to recent events such as Covid-19 and Black Lives...

Why you should be embracing TikTok advertising

by steve jones | Sep 30, 2020 | Brand, Digital, Future Trends, Strategy

Why you should be embracing TikTok advertising It isn’t often that marketers get the opportunity to embrace a new social media platform for advertising These rare events only come around once every few years or so, and history has proven that the first to engage with...
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