5 Easy Steps to Raise Brand Awareness

5 Easy Steps to Raise Brand Awareness

Raising brand awareness isn’t exactly a perfect science. It takes time, dedication and a whole strategy to get it right but it’s so rewarding when you see your business being elevated to the next level. No two businesses are the same so your strategy is like your...

Why Use Branded Merchandise?

This article has been provided by Steel City and looks into the benefits of using branded merchandise in your marketing plan. Here at Steel City we are fully-fledged promotional products and branded merchandise geeks.  We passionately believe that adding branded...

A Brief History of Branded Merchandising

Take a look into this brief history of branded merchandising which has been provided by etc. Branding. Branded merchandise dates back as far as the US election for George Washington in 1789. The use of campaign buttons (or badges) was proven effective as a way to...