by steve jones | Sep 30, 2020 | Brand, Data, Digital, Martech
One marketing channel that has come out of lockdown booming With long-term projects temporarily on hold, the focus for many has been on clear communication and customer experience… This year has certainly been an interesting one for marketers. We’ve seen budget...
by steve jones | Sep 30, 2020 | Digital, Martech, Strategy
7 Reasons why your digital marketing strategy isn’t working Digital marketing is one of the single most powerful tools you can employ to ensure the long-term growth and success of your business, which is why it can be incredibly frustrating if your strategy isn’t...
by steve jones | Sep 30, 2020 | Digital, Martech
Adobe Creative Cloud for Marketing – new monthly subscription Since Adobe scrapped its huge one-off costs and switched to an affordable monthly subscription model (monthly prices start at just £9.99) it has made its suite of software applications readily...
by steve jones | Sep 2, 2020 | Brand, Digital, Future Trends, Martech, Strategy
Digital marketing then and now: How much has changed in the past 10 years? Well – putting it simply – a LOT! Newspapers were just at the beginning of their decline, the iPhone was only on its first model, and Instagram didn’t even exist. As a public relations agency,...
by steve jones | Sep 2, 2020 | Brand, Digital, Martech, Strategy
Omnichannel publishing: The new frontier When digital customer experiences aren’t seamless, they quickly become digital inconveniences Contentstack’s Sonja Kotrotsos explains… The more technology advances, the more consumers expect it to keep up with their...
