by steve jones | May 29, 2020 | Brand, Digital, Future Trends, Strategy, Uncategorized
Lockdown and the rise of the silver surfers The coronavirus has forced many older shoppers to buy online regularly for the first time As lockdown loosens, ParcelHero says internet retailers must do their best to retain baby boomers’ custom and permanent changes should...
by steve jones | May 29, 2020 | Brand, Strategy
Nine ways to master your marketing in pandemic mode Marketing budgets are being slashed at big companies and small. Sifted’s Connor Bilboe tells us there is still plenty to be positive about… UK marketing budgets have taken their biggest hit since the 2009...
by steve jones | May 29, 2020 | Brand, Digital, Future Trends, Strategy
Are animated presentations the up-and-coming digital trend for business? Never before have there been so many eyes on screens! This from Salamandra Animation & Design Studios… With huge parts of the world stuck indoors, businesses have a seemingly captive...
by steve jones | May 29, 2020 | Digital, Martech, Strategy
SaaS Companies: Inbound Marketing is made for you You must have noticed: buying habits have drastically changed the last few years, particularly in B2B. John Hughes, UK Business Developer for Plezi explains… Long gone are the days when it was enough to chase...
by steve jones | May 11, 2020 | Brand, Data, Digital, Future Trends, Martech, Strategy
Editor’s choice: Connect with BrandClear’s Strategic Director, Sean Masters, at Marketing SHOWCASE online, 12.40pm, 12th May 2020… With the ‘pandemic philharmonic’ creating a soundtrack to all our lives, there is no better time to change the vibe. May I...
by steve jones | Apr 27, 2020 | Brand, Data, Digital, Future Trends, Martech, Offline, Strategy
Engagement, energy and empathy, my ‘holy trinity’ for marketingSHOWCASE virtual events Hello. My name is Alison Jones and I am the online blog and content editor for marketingSHOWCASE… I also happen to be married to Steve Jones, the Managing Director of...