by steve jones | Dec 1, 2020 | Brand, Data, Digital, Future Trends, Martech, Offline, Strategy
Industry leaders rally to provide support as one in ten marketeers lose their job ‘What Next?’ launched to help cope with expected ‘jobs bloodbath’ With the nation back in lockdown and redundancies expected to skyrocket, virtual agency network Pimento has teamed up...
by steve jones | Nov 30, 2020 | Brand, Offline, Strategy
How to gain new customers during Covid Leaflet distribution is a great way to get a constant source of new customers Here are four reasons why from CN Leaflet Distribution: 1. You get noticed Leaflet distribution is still a great way of getting your message right in...
by steve jones | Oct 28, 2020 | Digital, Future Trends, Offline, Strategy
What works where: Home versus office? Lately, it feels like I’m being pulled in two directions… Octopus Group’s Nicole Jones analyses what’s good and bad about working from home (WFH) but more to the point, where does she do her best work? OG Towers...
by steve jones | Oct 28, 2020 | Brand, Offline, Strategy
Why ‘transcreation’ or creative translation is important KFC – Original: ‘Finger-lickin’ good’… Chinese translation: ‘We’ll eat your fingers off’ And there’s more! These lessons learned from Surrey Translation… Ford – Marketed...
by steve jones | Oct 6, 2020 | Brand, Data, Digital, Future Trends, Martech, Offline, Strategy
marketing SHOWCASE’s “Super Seventh” sets new standards for autumn season fixtures The seventh 2020 marketing SHOWCASE online event attracted over 450 marketing professionals, setting new standards of knowledge sharing and practical advice Since...
by steve jones | Sep 1, 2020 | Brand, Digital, Offline
Revenge of the High Street: store sales boom as online growth falters Retail sales bounced back to pre-Covid levels in July while online slumped 7%, reveal July’s ONS retail figures Longer term, ParcelHero warns the rise of online is still unstoppable. There was...
