Why Events are Important for Brand Awareness

Why Events are Important for Brand Awareness

2022 is looking to be a busy year for events and exhibitions. You might be on the fence about whether to attend exhibitions or events and whether they’re actually worth it for your business and lead generation. Well, that’s why we’re here to tell you why events are...

Why Use Branded Merchandise?

This article has been provided by Steel City and looks into the benefits of using branded merchandise in your marketing plan. Here at Steel City we are fully-fledged promotional products and branded merchandise geeks.  We passionately believe that adding branded...

A Brief History of Branded Merchandising

Take a look into this brief history of branded merchandising which has been provided by etc. Branding. Branded merchandise dates back as far as the US election for George Washington in 1789. The use of campaign buttons (or badges) was proven effective as a way to...

Edible Promotional Merchandise: The Benefits

We’ve all felt the buzz around the office, “cakes, there are cakes in the staff room!”. The arrival of edible treats can brighten up even the gloomiest of November afternoons. So why not harness that excitement and use it to your advantage and send some branded...