by steve jones | Apr 15, 2020 | Digital, Martech, Strategy
How to improve your virtual meetings As working from home becomes the new normal, virtual meetings are quickly becoming an essential way to communicate with customers and staff While this is useful for bringing teams together and keeping communication open, virtual...
by steve jones | Mar 27, 2020 | Brand, Data, Digital, Martech
The secret to engaging young adults online? Personalisation 18-24-year-olds (44%) are more likely to be influenced to buy a product or service online if they’re given a personalised offer, compared to those aged over 55 (24%) However, research has revealed that while...
by steve jones | Mar 27, 2020 | Brand, Data, Digital, Martech
How interactive content is the key to better marketing data In 2019, content marketers were enjoying bigger budgets, more expertise, and more success… But here’s a question: are you resting on your laurels, or looking for ways to keep innovating with interactive...
by steve jones | Mar 27, 2020 | Digital, Martech, Strategy
What is Conversational Marketing? Conversational marketing is a customer-centric and dialogue-driven approach to marketing It has become the go-to strategy for driving customer engagement, improving customer experience, and growing revenue. This blog post by Kimi...
by steve jones | Mar 3, 2020 | Brand, Digital, Future Trends, Martech, Strategy
How to stay on top of evolving trends: The state of advertising ahead of 2020 Jenny Stanley, managing director at Appetite Creative, looks to the future… We work in a cutting edge industry and every new year affords us the chance to take a peek at what’s...
by steve jones | Mar 3, 2020 | Data, Martech, Strategy
Use your customer data, not advertising spend, to increase leads and boost ROI Advice from Jason Lark, Managing Director at data marketing agency, Celerity… From primitive text-posts on forums to the first clickable banner ad in October 1994, people have been...
