by steve jones | Mar 3, 2020 | Brand, Digital, Future Trends, Martech, Strategy
How to stay on top of evolving trends: The state of advertising ahead of 2020 Jenny Stanley, managing director at Appetite Creative, looks to the future… We work in a cutting edge industry and every new year affords us the chance to take a peek at what’s...
by steve jones | Mar 3, 2020 | Data, Martech, Strategy
Use your customer data, not advertising spend, to increase leads and boost ROI Advice from Jason Lark, Managing Director at data marketing agency, Celerity… From primitive text-posts on forums to the first clickable banner ad in October 1994, people have been...
by steve jones | Mar 3, 2020 | Data, Digital, Martech
5 ways to convert more B2B leads on your website Improving lead generation will help your sales build their pipeline and ultimately close more deals. This is a no brainer, right? This blog post by Nea Björkqvist from software provider Giosg… However, according...
by steve jones | Mar 3, 2020 | Data, Digital, Martech, Strategy
Turbocharge your CRM with sales playbooks Glenn Hewson, CRM Product and Marketing Leader at Sparkstone offers this advice… The Facts The average tenure of a sales rep is a mere 1.5 years. Combine that with an average settling in period of 3 months and you get...
by steve jones | Mar 3, 2020 | Data, Digital, Future Trends, Martech
£35bn global currency specialist plugs in slick automation to power marketing performance International foreign exchange firm moneycorp has appointed a specialist Yorkshire-based agency to manage its performance marketing activity Using savvy automated technology to...
by steve jones | Jan 31, 2020 | Brand, Digital, Martech, Offline, Strategy
B2B IN 2020: Conveying the desired brand identity How people feel when they engage with your brand is what influences the entire purchase process. Jenny Stanley, managing director at Appetite Creative explains… In the late 90s, British luxury fashion house...
