John Cheney presents his keynote on aligning sales and marketing at our event in 2022 “You come up with your ideal customer profile, you work out your routes to market, then you align your sales and marketing behind that… Sounds simple right?” Was...
In-person events are finally back! The return to events also presents a great opportunity to re-think your strategy and ensure you’re maximizing your ROI. Companies are spending more than ever on events, with most organizations spending more than 25% of their...
In the current climate with many companies having to tighten their belts, the marketing department often sees cutbacks. Campaign plans made in the New Year, perhaps including commissioning new visual communications and brand videos, may have been shelved or...
How to avoid email bounces As a busy marketer, the last thing you want to do is spend hours on a carefully crafted campaign – from idea and design all the way through to execution – only to see it fall flat as you receive an array of bounce messages in return. The...
Four ways to transform your email marketing campaigns Submitted by; Force24 (www.force24.co.uk), Post published; 21st May 2021 In a world that is so fast-paced, there has never been a more vital time to ensure your digital comms make recipients stop in their tracks...
LIVE Q&A: EMAIL MARKETING As part of marketingSHOWCASE Online – May, we hosted a LIVE Q&A on Email Marketing where we were lucky to be joined by the CEO of Force24, Adam Oldfield What Adam doesn’t know about email almost isn’t worth knowing. So who...
