10 PPC Tips for a Successful Strategy

10 PPC Tips for a Successful Strategy

There are a number of different techniques behind a successful marketing strategy – one of the most effective being PPC. However, it’s essential to know the best practices behind creating a strategy that can assist in driving sales, revenue, and growth for your brand....

The Art of Psychology in Personalisation

Darren Teague presented this talk live at marketingSHOWCASE Glasgow in 2022 In one of the most intriguing talks of our 2022 events Darren looks to apply psychological theory to the work we do as marketers day in day out, to influence our customers decision making...

How to 12x your Marketing ROI

Adam, CEO of Force24 presents How to 12x your Marketing ROI at marketingSHOWCASE last year Adam Oldfield, the CEO and founder of Force24, has over 25 years experience in marketing and, during his talk at last year’s marketingSHOWCASE, he shared what the very...

Aligning Marketing and Sales for Business Success

John Cheney presents his keynote on aligning sales and marketing at our event in 2022 “You come up with your ideal customer profile, you work out your routes to market, then you align your sales and marketing behind that… Sounds simple right?” Was...