by alix | Jul 17, 2026 | Brand, Digital, Future Trends, Martech
By the marketingSHOWCASE Editorial Team Featuring insights from Frank Brooks, Dotdigital Most email marketing advice is purely theoretical. We’ve all read the blogs telling us to ‘personalise more’ or ‘segment our lists,’ but actually...
by alix | Jul 10, 2026 | Brand, Martech
By the marketingSHOWCASE Editorial Team, Featuring insights from Ben Hoque, Brand & Partnerships Manager at I Love Manchester If you ask ten different marketers to define a ‘brand,’ you’ll likely get ten different answers. Some will talk about...
by alix | Jul 3, 2026 | Digital, Future Trends, Martech
By the marketingSHOWCASE Editorial Team – Featuring insights from Gemma Edwards, Director at So Contented: Let’s be honest: the modern content hamster wheel is exhausting. Marketers are told they need to be posting daily on LinkedIn, filming TikToks, writing...
by alix | Jun 26, 2026 | Future Trends, Martech
By the marketingSHOWCASE Editorial Team Featuring insights from Ben Foster, CEO of The SEO Works If you’ve spent more than five minutes on LinkedIn recently, you’ve probably heard that traditional search is dead. With the rise of AI search assistants like ChatGPT,...
by alix | Jun 19, 2026 | Brand, Future Trends, Martech
This week’s guest blog is from our exhibitor (and our category sponsor), CRM specialists, Workbooks: You’ve probably heard about some of the key benefits of a CRM. But let’s take a look into the challenges it helps resolve. If you think your...
by alix | Jun 12, 2026 | Admin, Data, Future Trends, Martech
The premise of Anthony O’Neill’s (the Video Ad Agency) Streaming TV: The New Performance channel seminar at marketingSHOWCASE was simple: “TV isn’t what most marketers think it is” For too long, TV advertising has been viewed as a high-cost, purely brand-focused, and...
