by alix | Nov 28, 2025 | Admin, Future Trends, Martech
Firstly, what is email marketing? Email marketing is a form of digital marketing that uses email to either promote products, services, to build relationships, and engage with a chosen audience. It involves sending messages to a list of people who have opted-in...
by alix | Nov 21, 2025 | Martech
Implementing AI is very important for businesses as it significantly increases efficiency, productivity, and competitiveness through task automation and data analysis. AI can lead to cost savings, enhanced customer experiences, more informed decision-making, and...
by alix | Nov 14, 2025 | Brand, Digital, Martech
What is PPC? PPC, or Pay-Per-Click, is a digital advertising model where an advertiser pays a fee each time their ad is clicked. It’s important because it provides immediate visibility, allowing businesses to drive traffic and sales quickly by targeting specific...
by alix | Nov 7, 2025 | Admin, Brand, Martech
Many recent TV ads are using actors and longer, cinematic styles, often featuring well-known stars and high production values to create more immersive experiences. Examples include Prada’s ‘Paradigme’ campaign with Tom Holland, directed by Thomas...
by alix | Oct 31, 2025 | Future Trends, Martech
This week’s guest blog is from one of our exhibitors, Innovation Visual: Many senior leaders are still treating operational AI as something for tomorrow rather than today. However, it is already no longer a distant goal, but rather a critical tool for...
by alix | Oct 17, 2025 | Admin, Brand, Martech
It’s all about the people you are speaking to. Yes it’s BUSINESS TO BUSINESS, but we are all selling and connecting to the people behind that business. B2B storytelling is important because it builds emotional connections, simplifies complex ideas, and increases...
