by alix | Jun 5, 2026 | Admin, Digital, Future Trends, Martech
The question isn’t if Generation Z (those born between 1997 and 2012) is on social media – it’s whether they dominate the digital landscape entirely. The answer is a resounding yes. Gen Z is the first truly ‘digital native’...
by alix | May 22, 2026 | Digital, Future Trends, Martech
Yes, we could tell you about how wonderful our events are, how experts share their marketing secrets, how marketing directors and managers can embrace new marketing ideas and introducing technologies to support business growth. But THAT isn’t what you want to...
by alix | May 8, 2026 | Admin, Future Trends, Martech
Lessons on injecting personality and empathy We recently sat down with Michelle Hurford, a marketing manager in professional services, on the marketingSHOWCASE podcast in Leeds to discuss a topic many B2B marketers are ‘feeling right now but not saying out...
by alix | May 1, 2026 | Brand, Martech
This week’s blog is from one of our exhibitors, Platinum Print: As printers, we’ve always known the impact that a tangible, well-crafted piece of print can have. Research into how audiences consume information, which formats they trust, and what influences their...
by alix | Apr 24, 2026 | Digital, Future Trends, Martech
In the world of B2B and high-stakes consumer marketing, there is a silent killer lurking in your budget: The ‘Safe’ Ad. We’ve all seen them – the boilerplate headlines, the stock imagery of people shaking hands, and the generic value propositions...
by alix | Apr 17, 2026 | Digital, Martech
If you think email marketing is just about hitting ‘send’ on a weekly newsletter, you’re missing out on the most powerful conversion engine in your toolkit. At marketingSHOWCASE, we’re all about cutting through the theory and getting to the results. That’s...
