by alix | Dec 5, 2025 | Admin, Data, Digital, Martech
This week’s blog is from one of our Category Sponsors, Bobble Digital: In the world of digital marketing, the usage of online tracking cookies to monitor user behaviour has been crucial when aiming to create effective marketing campaigns. However, with the...
by alix | Nov 28, 2025 | Admin, Future Trends, Martech
Firstly, what is email marketing? Email marketing is a form of digital marketing that uses email to either promote products, services, to build relationships, and engage with a chosen audience. It involves sending messages to a list of people who have opted-in...
by alix | Nov 21, 2025 | Martech
Implementing AI is very important for businesses as it significantly increases efficiency, productivity, and competitiveness through task automation and data analysis. AI can lead to cost savings, enhanced customer experiences, more informed decision-making, and...
by alix | Nov 14, 2025 | Brand, Digital, Martech
What is PPC? PPC, or Pay-Per-Click, is a digital advertising model where an advertiser pays a fee each time their ad is clicked. It’s important because it provides immediate visibility, allowing businesses to drive traffic and sales quickly by targeting specific...
by alix | Nov 7, 2025 | Admin, Brand, Martech
Many recent TV ads are using actors and longer, cinematic styles, often featuring well-known stars and high production values to create more immersive experiences. Examples include Prada’s ‘Paradigme’ campaign with Tom Holland, directed by Thomas...
by alix | Oct 31, 2025 | Future Trends, Martech
This week’s guest blog is from one of our exhibitors, Innovation Visual: Many senior leaders are still treating operational AI as something for tomorrow rather than today. However, it is already no longer a distant goal, but rather a critical tool for...
