by alix | Dec 20, 2024 | Brand, Future Trends, Martech
Is it your first time at an exhibition event? Have you visited one before? It’s good to be prepared before you visit, to get the best out of your time there. Know what you want to achieve Make sure you have a plan in place. Are you looking for a particular...
by alix | Dec 13, 2024 | Brand, Data, Digital, Future Trends, Martech
Are you using technology successfully? Tech has revolutionised marketing in recent years by making it more data-driven, efficient, and accessible. It has transformed how businesses can connect with customers, and how people consumers interact with content....
by alix | Nov 29, 2024 | Admin, Digital, Future Trends
The Metaverse is a virtual environment that has become a major marketing trend. But what is it – and why is it so popular? The metaverse The metaverse is a virtual, interconnected universe where users can interact with each other. To define it, it’s a...
by alix | Nov 1, 2024 | Brand, Future Trends
What is brand loyalty? It’s a consumer’s consistent and ongoing preference to buy a product or service, or shop in the same store, buy the same washing detergent – to walk past other brands on shelves and go for the same one they have always known and...
by alix | Oct 18, 2024 | Brand, Digital, Future Trends
The sweeter side of chocolate Chocolate. Probably one of the most popular items for any given event. Birthday? Chocolate cake is first on the list. Christmas? Chocolates – and if you’re lucky – a chocolate advent calendar. Valentines? Red-wrapped...
by alix | Oct 4, 2024 | Digital, Future Trends
Did you know Influencer marketing is no longer ‘the NEXT big thing’ in the marketing space? It is, in fact, now a mainstay channel for small and large brands, especially in B2C. Let’s quantify that. According to The 2024 Influencer Marketing Report, 49% of consumers...
