by steve jones | May 3, 2022 | Digital, Future Trends
For many years the debate on auto-generated content or human-written copy has been positioned as machine vs human; the ultimate showdown. Where we are led us to believe there can only be one winner. Will AI take the job of a copywriter or will copywriters prevail and...
by steve jones | Feb 2, 2022 | Digital, Future Trends, Strategy
How to get people to watch more of your video ‘Engagement’ is one of those words that gets bandied about in marketing and communications circles all the time. But many people aren’t really sure what it means. If someone has watched 30 seconds of visual content, is...
by steve jones | May 20, 2021 | Digital, Future Trends, Strategy
VIDEO SUPERPOWER – THE BEST WAY TO USE VIDEO THROUGHOUT THE CUSTOMER JOURNEY As part of marketingSHOWCASE Online – May, we were joined by Anna Downes, CEO of Video Sherpa as she shared tips to supercharge the customer journey with help from video. Video...
by steve jones | May 20, 2021 | Digital, Future Trends, Martech
GOING BEYOND EMAIL – 3 STAGES TO OMNICHANNEL EXCELLENCE As part of marketingSHOWCASE Online – May, we were joined by the Head of Customer Success at dotdigital – Ashley Joyce as she gave her keynote on Omnichannel Marketing. For a long time, we’ve...
by steve jones | Apr 23, 2021 | Brand, Digital, Future Trends, Strategy
Facebook ads – your questions answered As part of marketingSHOWCASE Online – April, we were joined by James Urquhart, Nick Boddington & Matt Rubas for a live Q&A on Facebook Ads. James, Nick and Matt also present the popular Lets Run Facebook Ads...
by steve jones | Dec 1, 2020 | Brand, Digital, Future Trends, Strategy
How to use Tik Tok to your marketing advantage When it comes to the daily time spent on TikTok, users spend an average of 52 minutes per day on the app according to Fast Company This from Toby Britton, co-founder of SaaS marketing platform Miappi… When you also...
