New Year, Fresh Start: Are You One of The 74%?

New Year, Fresh Start: Are You One of The 74%?

Today’s guest post (and super motivational for the new year) is from AlisonEdgar.com. Dr Alison Edgar MBE is a female motivational speaker, business woman and author. “An increasing number of people may claim they’ve opted out of the ‘New Year, New...
Voice search – are you using it?

Voice search – are you using it?

Voice search is shaping the future of SEO, with brands needing to optimise for fast, answer-driven content. What Is Voice Search and how does it work? Voice search eliminates a layer of effort, enabling consumers access to technology to answer a question or simply to...
Metaverse Marketing 

Metaverse Marketing 

The Metaverse is a virtual environment that has become a major marketing trend. But what is it – and why is it so popular?  The metaverse The metaverse is a virtual, interconnected universe where users can interact with each other. To define it, it’s a...
Is brand loyalty dead?

Is brand loyalty dead?

What is brand loyalty? It’s a consumer’s consistent and ongoing preference to buy a product or service, or shop in the same store, buy the same washing detergent – to walk past other brands on shelves and go for the same one they have always known and...