by alix | Jan 16, 2026 | Brand, Future Trends, Martech
firework.com explains how AI is transforming e-commerce as we know it… In an era where consumers are bombarded with advertisements, shoppable videos offer a personalized and interactive shopping experience that stands out. This dynamic format is shaping...
by alix | Jan 9, 2026 | Future Trends, Martech
What were the most talked about marTECH tools in 2025 – and did your business use them? 2025 saw the introduction of some of the biggest tools for marketing that we have ever seen to date. But did you take them on board? Did you utilise tools for your business?...
by alix | Jan 2, 2026 | Admin, Digital, Future Trends, Martech
Okay, we’ve learned lots in 2025 – so what’s on your list for your marketing strategy this year? We’ll consulted the big bad world of the Internet (rhymes with Dougal) And this is what a selection of companies predict we should be concentrating on,...
by alix | Dec 19, 2025 | Brand, Digital, Future Trends, Martech
In 2026, AEO (Answer-engine optimisation) will be an important digital marketing strategy due to the rise of AI chatbots, voice assistants, and AI Overviews in search engines. The AEO landscape in the near future will look like this: Zero-click...
by alix | Nov 28, 2025 | Admin, Future Trends, Martech
Firstly, what is email marketing? Email marketing is a form of digital marketing that uses email to either promote products, services, to build relationships, and engage with a chosen audience. It involves sending messages to a list of people who have opted-in...
by alix | Oct 31, 2025 | Future Trends, Martech
This week’s guest blog is from one of our exhibitors, Innovation Visual: Many senior leaders are still treating operational AI as something for tomorrow rather than today. However, it is already no longer a distant goal, but rather a critical tool for...
